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Revolutionising the EV experience

Iberdrola is a global energy leader and one of the world's biggest electricity utilities

"We see mobile as crucial to our ability to offer great service to our customers"

Craig Paterson  

Director of Marketing, Digital, Products and Services (CMO/CDO) at Iberdrola USA

Providing an invaluable resource for EV drivers

Iberdrola commissioned Waracle to develop, host and operate a mobile app for iOS and Android that could reduce consumer friction when locating charging points and streamline the entire EV charging experience for drivers. Working in collaboration with Iberdrola, Waracle's managed team brought their vision of the Charging App to life. Fast feedback cycles, onsite visits and clickable prototypes kept Iberdrola stakeholders informed and actively engaged at every stage of the project.

Increasing charger usage and customer engagement

Upon launch the Charging App proved invaluable to electric vehicle drivers. Charger usage increased dramatically and Iberdrola solidified their reputation as a world’s leading energy provider. The app enabled EV users to locate and navigate over 25,000 charging stations and provided a step by step guide on how to charge each type of vehicle. Additional app features included push notifications to inform users of charging progress, in-depth energy consumption analytics and single-tap downloadable invoices.

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