The client
Thredd, formerly GPS Processing, is a leading payment software provider, processing billions of transactions each year. Supporting the monumental rise of fintech challengers and technology leaders across the world, Thredd are positioned at the centre of the finance ecosystem with a diverse team of payment experts, powerful processing platform, and growing partner network.
The challenge
Help an emerging software leader stand out in a crowded field and announce themselves as a global player.
The solution
A reimagined web presence successfully introducing their new brand to the market, differentiating Thredd in a crowded and competitive industry, and positioning their brand to enter new markets.
Working with a new brand in the digital space
Following a recent funding round and a significant rebrand, Thredd approached us with the aim of rejuvenating their web presence.
Thredd recognised that their existing website fell short in effectively communicating their evolving products and services as their product mix had outgrown the site’s capabilities. This limitation hindered audience understanding and failed to cater to important customer segments, such as developers and product owners, who we discovered had a lot of influence in the decision-making process of selecting a partner.
In light of these challenges and amidst their ongoing brand overhaul, we collaboratively worked with Thredd’s team to reimagine their web presence to help establish their new brand and proposition in the market.
Meeting challenges head on
To tackle the identified challenges, we began with an in-depth exploration of Thredd’s business, market, and target audiences. This thorough understanding served as the foundation for the subsequent phase of UX and design.
Our focus was on resolving issues such as improving the connection between new leads and sales representatives, enhancing recruitment engagement to support the company’s rapid workforce growth, and creating user journeys that effectively guided customers through product and service explanations, aligning with their unique contexts. Using an iterative process, we unravelled these challenges and devised innovative solutions to meet Thredd’s specific needs.
