The Waracle story

We know digital

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About Us

We’re not known as rebels for nothing – but we always have a cause. At Waracle, we believe there’s a better way to do digital – a way that drives real change and makes magic happen. Our crack team of mavericks are instrumental in the new wave of digital innovation that you see happening all around you every day – and way into the future. From voice technology to augmented reality, IoT to IIoT, and artificial intelligence to blockchain (and a few you’ve yet to hear of – we’re not known for our secrecy without reason), we’ve shed blood, sweat and tears to deliver true digital change, and we wear our “UK’s Leading Digital Solutions Specialist” badge with pride. Driven by the journey, but always with a destination in mind, we’re both nimble and quick, using the agile approach to get to where our collaborators/clients need to go. These collaborations have seen us recognised by Clutch and AppIndex as a top UK Mobile App Developer, colluding with the UK’s biggest brands in fintech, scientific research, digital health, energy, transportation to bring real value to people’s lives.

Our Values

More pioneering than pie-in-the-sky, we exist to shift paradigms, thriving on digital innovation and big, brain-teasing challenges. And we deliver big too – on every project, caring deeply about getting our customers to where they want to go, and making sure they get there in one piece. That’s why some of the world’s biggest brands trust Waracle to make good on their digital dreams. Our projects are complex but our ethos is simple – do exceptional work, learn something new, improve just one thing everyday, and go home happy.

Leadership Team

We seriously love this business and solving complex challenges for clients brings out the true geek in us all. We’ve produced and commercialised world-class digital products and as a combined team have decades of experience in technology.

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Chris Martin

Chief Executive Officer

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Sharon Dickie

Sales and Marketing Director

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David Romilly

Business Development Director

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Jill McCardel

Account Director

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Mike Wharton

Chief Technical Officer

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Angela Rieu-Clarke

Human Resources Director

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Pete Gordon

Chief Operating Officer

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Lisa Watson

Finance Manager

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Ian Treleaven

Head of Operations


At the helm of the Waracle starship enterprise, an exceptional unit of world-class iOS and android mobile app developers underpin our success, delivering ‘different’ across digital.

We hire the best for a reason, and we’re lucky enough that the best want to work for the best. It’s in our nature – smart people all with an insatiable appetite for seeing technology improve the way we live, work and play. When you join Waracle, you know that you’ll be driving digital in life-changing directions. We’ve a strong ethos to learn and our team of digital devotees are regularly involved in meetups, hackathons and Friday missions. Grit isn’t optional.

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The Board

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Chris Martin

Chief Executive Officer (CEO)

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David Romilly

Chief Revenue Officer (CRO)

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Martin Burke

Executive Consultant

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Richard Pugh


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Duncan Mcintyre


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John Craig

Chief Financial Officer (CFO)


We work with the smartest people too! We join forces with key industry partners to provide the most innovative digital solutions to complex challenges. From voice, statistical analysis, IoT, blockchain, augmented reality and cloud services we have cutting edge, emerging tech covered.

Exception is an independent IT consulting and services company that helps customers transform digitally and realise the opportunities for better business outcomes.

Kumulos’ secure, easy to use mobile app management platform is trusted by thousands of app developers all across the globe with millions of connected devices managing billions of API calls & push messages a month.

Wallet.Services aim to streamline, simplify and secure our digital lives by accelerating the use and harnessing the benefits of blockchain technology across society.

Mozenix is obsessed with helping clients to innovate faster through agile and use of emerging technologies. They work with some of the UK’s top companies to develop high performance apps for Apple ARKit and Google ARCore across multiple industry sectors.

Alexa is Amazon’s cloud-based voice service available on tens of millions of devices from Amazon and third-party device manufacturers. With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day.

Powered by the latest innovations in machine learning, Watson lets you learn more with less data. You can integrate AI into your most important business processes, informed by IBM’s rich industry expertise.