Macallan

Creating an outstanding end-to-end ecommerce experience to reflect the luxury Macallan brand.

Client Hero Image

The client

Located in the beautiful region of Moray, Scotland, The Macallan, crafted by Edrington, is a renowned malt whisky distillery that has gained recognition for its exceptional collection of premium whiskies. With a strong commitment to craftsmanship, tradition, and innovation, The Macallan has established itself as a leader in the whisky industry, catering to discerning connoisseurs and collectors worldwide.

Client Hero Image

The challenge

To conceive and design improvements that would enhance the purchase experience, making it clearer, more intuitive, and more compelling for customers.

Client Image
Client Image

The solution

We developed a solution that seamlessly integrated the product catalogue on the brand website with the stand-alone shop, resulting in a rich and immersive e-commerce experience that perfectly aligned with the luxurious nature of The Macallan brand.

Solution design

The core design challenge was to bring themacallan.com in line with other luxury brand e-commerce experiences. We aimed to strike a balance between the product and brand storytelling necessary to captivate prestigious customers, while incorporating best practices in e-commerce for optimal outcomes.