The People's Pension

A new app to engage pension members with retirement planning.

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The client

The People’s Partnership is a not-for-profit workplace pension provider which has a heritage dating back more than 80 years. They provide auto-enrollment pensions to over 6 million workers in the United Kingdom through their flagship People’s Pension, and manage one of the largest master trust pensions in the country.

people's pension

The challenge

Since the introduction of auto-enrollment workplace pensions, public interest, understanding, and engagement with pensions has steadily increased. Using their strong market presence as a foundation, The People’s Partnership sought to boost the service they offer to their members by introducing an app to enhance their digital offering.

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The solution

Working together with The People’s Partnership, we created a slick, consumer-grade app to help users engage with their pension and plan for their retirement. Launched in the spring of 2024, the app lets users keep on top of their pension, supported by a range of interactive tools and educational content. Read on to find out how we brought the brand’s vision to reality.