Mobile App Design & Development

Waracle always start with objectives of the user at the front of mind. We start by researching your audience, your business and your tech stack to understand the feasibility and viability of your app. We delve deep into your North star, vision, target audience, and business objectives, transforming your initial idea into a clearly defined mobile app concept.

Waracle believe that all mobile apps should be intuitive and user-friendly, with an easy-to-navigate interface. Design should be minimalistic and uncomplicated, reducing unnecessary clutter and distraction. Colours, contrasts, and typography should be carefully considered to ensure mobile legibility and user accessibility. Visual and interaction design should be tailored for each platform, taking into account the size of the device and the user’s context. The ability to accomplish user goals quickly and easily is the primary focus of great user-focused app design work.

Over the years we’ve learnt a lot about ‘what good looks like’ when it comes to developing compelling mobile applications, whether we are creating your desired solution in native apps, cross-platform or hybrid apps.

Waracle’s approach to mobile development involves thinking deeply about security, fidelity and customer outcomes. We want to solve business challenges with the sensor-rich smartphones that customers carry all day everyday.

Waracle create a clear vision of the app’s commercial purpose, who it is intended for, and how it will be used. Then, we work in collaboration with you to determine the tech stack, the features & functionality that maximise user interaction and to prioritise them in order of business importance. Waracle then work in sprints to deliver incremental value by prioritising features sets, functionality and integrations to deliver incredible mobile applications.

There’s more to mobile than just great design and development. At Waracle, we understand that crafting beautiful, commercially fulfilling mobile apps is a marathon, not a sprint.

This means we need to be relentlessly focused on the product, the data and understanding your key measures of success.

We do this by constantly analysing the performance of your mobile app after launch and once it’s in the hands of your users. We work with you to understand the data points that matter and adapt your mobile offering constantly over time to do more of the things that work for your users and less of the things that dont.

This is why we’re trusted by blue-chip enterprise clients across the world.