The Inov8 Consulting brand officially becomes Waracle

When the acquisition was finalised, Waracle CEO David Tuck and Inov8 Consulting Founder Brian Graham agreed on a transition period, allowing the Inov8 brand to persist for a few months while our teams got to know each other and collaborated on client projects.

That careful, considered integration period has been a resounding success.

Today marks the next exciting moment in our journey. The Inov8 Consulting brand is officially sunsetting as we move forward, fully integrated, as one Waracle team.

Bringing the teams together

If there’s a phrase that naturally unites the two businesses, it’s this: Developing is our culture. For Inov8, it meant developing robust cloud solutions and constantly improving specialised data knowledge. For Waracle, it means creating digital products trusted by millions of people by empowering our teams to do career-defining work.

Over the past few months, our combined team of 330+ experts has been operating under the same roof, delivering digital products across Financial Services, Energy, Health, and the Public Sector.

While the branding on our screens may have looked slightly different during this transition, our vision has been aligned from day one. The talent and deep Cloud, Data & AI expertise that Inov8 brought into the fold have already accelerated our growth and broadened what we can offer our ambitious clients. It’s now time for our external presence to reflect our internal reality.

What this means digitally

As part of this final brand integration, we are consolidating our digital footprint to make it easier for our clients, partners, and community to find us and see the full breadth of our capabilities.

Here is what you can expect to see changing from today:

• Website integration: The Inov8 website (inov8consulting.co.uk) now redirects to Waracle.com, where visitors can explore our newly expanded Data & AI practice alongside our full suite of digital product development services.
• Sunsetting social media: The Inov8 social media channels are now dormant. If you have been following Inov8 for updates on cloud services, data strategy, and AI, we invite you to follow the main Waracle pages on LinkedIn, Instagram, and YouTube to stay connected with the team’s ongoing insights and achievements.
• Employee updates: Our new colleagues are already updating their employers on LinkedIn to Waracle, integrating into our shared workspaces, and, of course, donning their new Waracle merch.

Our data & AI capabilities

With Inov8 fully integrated, we are better equipped than ever to partner with enterprise clients to solve complex data and AI challenges, with a focus on innovation while ensuring security and efficiency.

We have assessed, piloted, and scaled AI-powered digital products, so we know what to build, why to build it, and the exact benefits it can offer to regulated organisations. Our combined team delivers across four core pillars: Data platform migration, data engineering, analytics and business intelligence, and agentic systems & products.

Looking to the future

Data is our foundation, and developing is our culture. By folding the Inov8 brand into Waracle, we are giving our experts a bigger platform to continue doing great work.

We are incredibly proud of how seamlessly our teams have blended over the last few months. As we move forward under a single banner, we’ll continue to push the boundaries of modern craft excellence and build digital products trusted by millions of people.