Riding the revolt against ‘regular’, our goal for your digital project is to effect an experience that’s both helpful, and has heart – we’d rather turn away business than deliver so-so. Waracle turn indifferent to infatuated by designing engaging user experiences that are driven by audacious, creative and rooted in the organisational strategy that’s needed to launch a solution your users are hungry for.
Functional but decidedly unfriendly isn’t going to cut it. What will is a great user experience which flows harmoniously from acquisition right through to the first time using your app – and it doesn’t ‘just happen’. Harmony is the fruit of the meeting of many elements – from brand guidelines to research, expertise to goals, user expectations, requirements and customs to technology fit. All the fundamentals that breathe life into your big idea and create an outstanding digital experience.
How can your business design software apps that delight customers? In the past several decades, there has been a plethora of new tools, techniques and approaches dedicated to answering this pivotal question. From "Agile" and "Lean" to "Design Thinking" and beyond, this meetup is a must-have if your business is truly focused on delighting customers and elevating software delivery to new heights.