Research

Empowering our
Partners with
Data-Informed Thinking

Market Research.

Gain deeper insight into your industry.

Gaining understanding from the state of your market, vertical or industry subsection can help focus the decisions you make for your business.

Our teams are passionate about facilitating our principal consultants with visibility into the full landscape of potential opportunities for your business. By creating broad industry-wide and sub-segment aligned versions of the key problem statements and subsequent research, we can identify where existing assumptions are limiting the extent of your opportunity analysis and create tangible, useful insights that can drive better decision making.

magnifying glass for research
Competitor Research.

Establish what good looks like... and how to get there.

Building a robust understanding of your competitor's digital strategy and product roadmap can be hard.

But, you don't have to act blind... let us evaluate their business strategy, digital strategy, value streams, digital products, platforms and applications to report back a holistic understanding of where they are focusing their efforts and doubling down.

Whether you are looking to sustain a competitive advantage or constrain it, we can help your business leaders understand the lay of the land.

business woman researches finance
Product Research.

Where's the horizon? and how does it inform the long term?

You know what the next 3 sprints look like, but what's next for your digital product? And how can you establish a data-driven set of insights that let you hypothesise with accuracy.

Our research function can establish the foundations for a product roadmap and can support the 'Jobs-to-be-done' practice of outcomes-driven innovation, that supports ongoing analysis and analytics to create a data-driven, testing-orientated continuous improvement product programme.

Business Advisor conducting financial research

Our client partnerships are what cement our strategic role.

We work with some of the biggest names in the UK across financial services and digital health. They trust us to define their digital roadmap in partnership and create growth strategies that work. Find out more.

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