Product Definition

Establish the
User Needs and
Define What You'll Build


Let's create an outstanding product.

We combine our creativity, technical expertise and consultancy chops to deliver a precise, actionable & strategic approach to the product definition process.

Having a novel idea is exciting, but it can be easy to stumble when you need to translate that concept into reality. That’s why we’re here - Waracle can guide you through every step of the journey.

We look at the product from your customer’s point of view, to understand the value that it can bring from the relevant feature sets, functionality, integrations and connectivity. We help you to determine the purpose of the product and how it aligns with your business goals & pressing challenges.

Young people innovating

We define state-of-the-art software.

But it doesn’t stop there - we can also determine the market viability through our extensive competitor research.

In a world where an estimated 250 million apps are downloaded on iOS and Android every day, it’s important to stand out. especially when the reality is that most applications go used or uninstalled if they do not prove their value quickly.

That’s where Waracle come in - we are here to help you hit the nail on the head, when it comes to defining your digital product.


Tangible value from precise planning.

Pressing forward with the hypotheses for greenfield product can be terrifying because there are no restrictions or dependencies... it’s a fresh start.

Whether you have the bares bones of a spec, an initial proof-of-concept or just an idea, we can collaborate with you to turn it into a state-of-the-art technology solution.

Our primary goal is always rooted in deeply understanding your sector, your business and your vision to establish what a best in class digital product looks like for your organisation.


Our client partnerships are what cement our strategic role.

We work with some of the biggest names in the UK across financial services and digital health. They trust us to define their digital roadmap in partnership and create growth strategies that work. Find out more.

Got a project in mind?

We are on hand to answer your questions Contact us

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