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Everyone likes pretty things. But pretty things need to work hard to solve business problems. Our design team intimately understand the challenges faced by our enterprise clients and solve for customer outcomes. We want your user experience to be engaging, rewarding and empowering... but most importantly, we want serve the business needs by doing what's right by the end user. It's ok to say it. Our app doesn't work. It doesn't have enough users. It isn't intuitive. We don't know how to make our customers use it.
There is a reason that we have long-term relationships with our clients. We design products that perform. Full stop. As mobile specialists, we know what users expect and build modular solutions that scale. It is one thing to design a beautiful application, it is another thing entirely to tutor, gamify, reward and build in data capture into the design.
It's ok to say it. Our app doesn't work. It doesn't have enough users. It isn't intuitive. We don't know how to make our customers use it. We have been designing new solutions and fixing old ones for the last 15 years, so feel your pain. Regardless of whether you are innovating or improving, our UX designers can solve problems and help bring users back to experiences that they abandoned.
"Rather than just looking at the technical requirements, they took the time to understand our business and goals "
Head of Innovation
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Further reading from the Waracle blog