Unbiased, data-driven and focused on outcomes.

As a business, you assessed the need, planned the solution, developed the digital application and shipped it to your customers. But it isn’t performing in the way you expected. Whether users aren’t using key functionality, are unaware of new features or are just leaving the application downloaded but dormant, Waracle can help.

Usability team working to identify solution on app screen mock ups
Two females discussing architecture and user flows for digital application

We answer questions with quant & qual.

Waracle review the user interface, user experience and key customer journeys both by looking at quantitative measures from web or app analytics and by aligning the hypotheses generated with qualitative heuristic evaluation. Our team utilise three separate sessions to gather and analyse the data and subsequently derive contextual insights from: quant analysis, flow analysis and issue analysis.

Remote direction. Delivered quickly.

We have a data-driven, unbiased approach, which aligns discipline best practice with our industry-leading subject matter experts. The usability review is delivered 100% remotely and the documentation is focused around what to change, when (by priority status) and why.

User interface designers working out sketched wireframe of app screens
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"They do what they say they're going to do "

Royal London  

Head Of Digital

We are proud of what we do.

Our clients love us too.

Royal London

Pensions made mobile.

People's Postcode Lottery

Agile innovation.

Sainsbury's Bank

Credit card mobile app.

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Further reading from the Waracle blog