Understand your users' behaviours and motivations.

It is common to hear businesses say 'we're data-driven'. We know, we like data too. But you know what we like even better? Context and nuance. Our design research function fuels our product, UX and UI designs with the kind of insights that drive feature developments that build first-class user experiences. We uncover the triggers, the tipping-points and the behavioural patterns that inform great design.

Planning team working in office. Making changes to mobile development.
Designer looking at mood board, and relating it to his research

Tease out insight and influence decisions.

Our quantitive and qualitative research focuses on mapping what we know from data, to what we know from people. From ethnographies to heuristic evaluations, data analyses to journey flows. We know how to tease out the insightful information that will build for your customer motivations and business problems.

Helping humans with transformational tools.

We build purposeful digital applications. Our research team is relentlessly focused on the human at the end of the device and how we can better serve them. We don't want our work to just be good, we want it to have a meaningful impact.

Design team working on user interface on glass wall.
"We see mobile, wearable and IoT as crucial to our ability to offer great service to our customers and are excited about the opportunities the Waracle partnership brings."


UK Digital Director

We are proud of what we do.

For clients with vision.


Diagnostics data platform.

Sainsbury's Bank

Credit card app experience.

Got a project in mind?

We are on hand to answer your questions

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Our insights

Further reading from the Waracle blog