Waracle and Virgin Money have formed a new strategic partnership to support the development of the bank’s digital proposition for the new Virgin Money Business current account.
The new partnership brings together Waracle’s deep expertise in mobile app development and extensive experience working with clients in the financial services sector which will be vital as the bank develops its Working Capital Health proposition which aims to transform the bank’s existing business current account offering into a financial wellness tracker for SMEs.
The launch of Virgin Money Business will mark the arrival of the Virgin brand into the business banking market for the very first time. Waracle, one of three technology partners selected for this project, will support the development of customer apps with a particular focus on products for financial wellbeing.
Mike Wharton, Co-founder and Chief Technology Officer at Waracle, said “We’re delighted to be selected as a technology partner with Virgin Money Business. It’s tough times for businesses and the innovative banking proposition Virgin Money is bringing onto the market to help the business community thrive couldn’t come at a better time. We’re excited to bring our expertise to the table to work alongside the Virgin Money team.”
Gavin Opperman, Group Business Director at Virgin Money, followed: “The skills and capabilities which Waracle provide are very much in demand and are vital in helping us develop our innovative business banking proposition, both in terms of what we deliver and how we deliver it. We’re confident the cutting edge approach to technology the team will deploy will deliver great experiences for our customers.
“Waracle is a strong Scottish-based company and we’ve partnered with them previously on the creation of our augmented reality Currency Converter, which was a great success. The team’s collaborative approach and work ethic fits perfectly with our combined team, including an ecosystem of capability partners. I look forward to seeing the results of our latest collaboration.”
Derek Smith, Head of Digital Solutions at Virgin Money, added: “Collaborating with FinTechs is a huge part of our overall strategy and we value the input our partners bring to the table. In Scotland, FinTech’s are really driving innovation and are transforming the customer experience. We are delighted to have Waracle on our team as we prepare to deliver our Working Capital Health proposition to the market.
At Waracle, we pride ourselves on leveraging design thinking and agile practices to create unique customer experiences. If you need a design and development agency to realise your innovative vision, get in touch with our team today.
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