Waracle appoint David Tuck as new CEO

We are incredibly excited to announce that Waracle have appointed David Tuck as our new chief executive officer.

David will replace Chris Martin, who has led our business since 2014, driving the growth of Waracle from a University spin-out to consistent revenues of over £20 million.

David Tuck joins us from Kin + Carta, where he held the role of Group Chief Executive – Europe. David will join the business in early September with plans to establish Waracle as a market-leading technology services business throughout the United Kingdom.

At Kin + Carta, Tuck delivered end-to-end digital services for global clients and brings with him decades of experience in scaling technology services and business integration.

Tuck’s appointment comes at an exciting time for Waracle with our recently announced the acquisition of Glasgow-based Screenmedia and a multi-million-pound digital transformation deal with SP Energy Networks.

Tuck has worked in technology services for 25 years, mostly in London. He held senior positions at Thoughtworks, Scott Logic and The App Business before Kin + Carta. He returned to Edinburgh in 2019.

David Tuck said: “I am hugely excited about the journey with Waracle, which is a company I have followed for a long time. There is a buoyant tech sector in Scotland and we know that demand for high-quality tech services will continue to grow.”

“Waracle has grown into a business with over 200 employees and a strong client base across the UK and Europe. Now there is an opportunity to accelerate that growth and invest in new capabilities, particularly data and AI, and use that to bring greater value to clients.”

He added: “The next chapter is exciting for everyone here. There is an opportunity to substantially increase the size and impact of the business over the next two to three years.”

CEO Chris Martin said: “David’s appointment demonstrates the ambition for Waracle to continue its growth to the next level.”

“His experience in scaling businesses and his track record in building teams who do great work, and enjoy themselves, makes him perfect for this role. He is pragmatic, hard-working, ambitious and likeable.”

David Tuck was named CEO of the Year in the digital transformation category by European CEO Magazine in 2024. He is a member of the Forbes Technology Council and YPO, the global CEO network.