Article Digital Health Digital Transformation
20 March 2024

Empowering women’s health: The rise of femtech & digital solutions

In today's blog, Waracle's Chief Operating Officer, Sharon Dickie, shares her thoughts on why women are turning to digital experiences and mobile health apps to take control of their health and wellbeing.

In recent years, a notable shift has occurred in how women approach their healthcare. Faced with longstanding disparities in medical research and clinical care, many women are turning to digital experiences and mobile health apps to take control of their well-being.

This trend has given rise to a burgeoning industry known as Femtech, which encompasses technology-driven solutions tailored to women’s health needs. From menstrual tracking to menopause management, Femtech is revolutionising how women manage their health, filling critical gaps in data and knowledge previously overlooked by traditional healthcare systems.

Let’s explore Femtech and it’s transformational potential together!

The rise of Femtech:

Femtech, short for female technology, refers to digital health solutions specifically designed to address women’s unique health concerns. This rapidly growing sector encompasses a wide range of products and services, including mobile apps, wearable devices, telemedicine platforms, and online communities, all aimed at empowering women to track, monitor, and manage various aspects of their health.

One of the primary drivers behind the rise of Femtech is the recognition of the inadequacies within traditional healthcare systems in meeting the diverse needs of women. Historically, women’s health concerns have been marginalised or misunderstood, leading to disparities in research, diagnosis, and treatment.

Femtech seeks to bridge these gaps by providing women with accessible, user-friendly tools to track menstrual cycles, monitor fertility, manage chronic conditions, and navigate various life stages, from puberty to menopause.

Empowering women through digital experiences:

At the heart of Femtech lies the concept of empowerment. By leveraging technology, women can reclaim agency over their health and well-being, demystifying taboo topics and fostering open dialogue about intimate health issues. Mobile health apps like Clue, Flo, and Natural Cycles empower women to track their menstrual cycles, predict fertile windows, and monitor symptoms precisely and efficiently.

Moreover, Femtech platforms offer valuable educational resources and personalised insights tailored to individual needs. Whether providing evidence-based information on reproductive health, offering guidance on contraceptive options, or connecting users with healthcare professionals via telemedicine services, these digital experiences empower women to make informed decisions about their bodies and health.

The impact of Femtech on women’s health:

The impact of Femtech extends beyond individual empowerment to broader societal implications. By democratising access to healthcare information and resources, these digital solutions can potentially reduce disparities in health outcomes and improve the overall quality of care for women worldwide.

Furthermore, Femtech is driving much-needed innovation in medical research and clinical practice. By harnessing the vast amounts of data generated by mobile health apps and wearable devices, researchers can gain unprecedented insights into women’s health trends, disease patterns, and treatment outcomes. This wealth of data enriches our understanding of gender-specific health issues and informs the development of more tailored and effective interventions.

The challenges and opportunities:

While Femtech holds immense promise for advancing women’s health, it has challenges. Privacy and data security concerns, regulatory hurdles, and issues of inclusivity and accessibility must be carefully navigated to ensure these technologies benefit all women, regardless of socioeconomic status or geographic location.

Moreover, greater collaboration and integration between Femtech companies, healthcare providers, and policymakers is needed to maximise the potential of these digital solutions.

By fostering a supportive ecosystem that values innovation, transparency, and inclusivity, we can harness Femtech’s full power to transform women’s health for generations to come.

Our conclusion:

As women increasingly turn to digital experiences and mobile health apps to manage their health, the rise of Femtech represents a paradigm shift in how we approach women’s healthcare.

By empowering women with knowledge, tools, and resources to take control of their well-being, Femtech can revolutionise the landscape of women’s health and drive positive change on a global scale.

If you are scaling a Femtech solution or a digital health app aimed at female users, our team would love to hear from you!

Our digital health credentials

Across therapeutics, healthcare, diagnostics & wellness

Learn more
Share this article


Sharon Dickie
Sharon Dickie
Chief Operating Officer