The client
Britvic is a leading UK-based soft drinks company with a rich heritage dating back to 1938. Renowned for their commitment to innovation and quality, Britvic produces and markets a diverse portfolio of brands, including popular names such as Robinsons, PepsiCo, 7UP, Tango, Mathieu Teisseire, and J2O. Their drinks are sold in over 100 countries, catering to consumers across multiple markets and channels.
The challenge
Support Britvic in establishing a direct relationship with bars, restaurants, and business owners.
The solution
A resource hub and ecommerce platform offering small businesses the resources, guidance and tools they need to grow.
Thoughtful UX/UI design
With a focus on creating a platform that appeals to business owners, our design and planning teams worked to deliver a website that effectively sets Britvic apart as a supporter of small businesses.
To showcase the exceptional quality of Britvic’s vast array of products and recipes, we assisted them in creating bespoke and visually stunning graphics.
Brand guidelines
We helped Britvic define their brand identity for sensational drinks, which included designing a new logo, establishing a distinctive tone of voice, and selecting an appealing colour palette.
To ensure the consistent and effective representation of the brand, we developed a comprehensive set of brand guidelines for Britvic’s use across all their future endeavours.
Technology
Umbraco
The Britvic site was developed using Umbraco, a flexible, scalable, and robust CMS. This empowers content editors and publishers with full autonomy over their website content management.
Enhanced ecommerce functionality
Through the seamless integration of the site with Ucommerce, a leading ecommerce platform, we empowered Britvic to efficiently handle their commerce requirements directly within the Umbraco CMS. This integration brings about enhanced flexibility, granting Britvic greater control and ease in managing their diverse range of products.
Results
Our solution resulted in a beautiful resource hub and ecommerce platform, featuring product trials, recipes, and business growth guides. This positions Britvic on the path towards achieving their ambitious goals.
The new Sensational Drinks website has successfully enabled Britvic to establish a direct relationship with small business owners, equipping them with an extensive array of resources for growth and success. We are delighted to have assisted Britvic in this endeavour and look forward to continuing to work together on future digital projects.