The client
Aqua Libra is a premium brand of naturally flavoured sparkling water. With a dedication to providing a healthier choice in beverages, Aqua Libra offers a range of refreshing and calorie-free options. As part of the Britvic portfolio, Aqua Libra embodies quality, innovation, and a commitment to delivering enjoyable and hydrating experiences to consumers.
The challenge
To create a new digital platform that would reflect the values of the brand, showcase a new brand proposition, and generate high digital engagement.
The solution
We created a modern and future-proof website that was optimised for lead generation and enabled Aqua Libra Co to communicate its values of sustainability, quality, attention to detail, and world-class customer service.
Modern design and seamless user experience
Our UX strategists conceived of a user-friendly and contemporary website to showcase the wide range of state-of-the-art smart touch taps that Aqua Libra Co offers to commercial customers, while ensuring the user journey was optimised for lead generation.
Our UI designers were able to design these journeys to be fresh and modern, with eloquent use of colour, texture, whitespace and contemporary layout to optimise information processing and content comprehension. Dynamic and enticing content blocks, clean easy to use menus, and layouts were designed to make different types of content easily accessible to users, and put the brand’s proposition and commitment to sustainability firmly at the heart of their messaging.
Cross-platform web design
Aqua Libra Co’s new site follows best practice user experience and accessibility guidelines and is fully responsive across devices without sacrificing the finest design quality.
Technology
We deployed cutting edge web technologies in delivering a robust, high-performance website for Aqua Libra Co that could be scalable to their needs.
Umbraco
We used Umbraco to future-proof their site and ensure any future upgrades could be completed seamlessly, as well as making the site fully compliant to modern marketing protocols and GDPR regulations.
Azure
By using Azure DevOps end-to-end on the project, we were able to make the development of the site faster and more cost-effective for the client.
Results
We’re delighted to continue to work with Britvic and support their team in achieving their ambitious and forward-thinking objectives through the ideation, planning, and delivery of new innovative and reliable digital solutions.
The latest outcome of this partnership is a modern and dynamic website that puts users first and rewards them with a compelling digital experience. Aqua Libra Company’s website not only showcases the exceptional, innovative product range but also establishes the brand as a leader in the industry.
Client Testimonial
"Waracle really captured the brief and essence of our new brand. They helped us communicate both the unique quality of our products and our values of sustainability into a seamless user experience."
Simona Whyte - Head of Marketing
