Digital Analytics Consultant

Waracle is looking for a Digital Analytics Consultant to join their team in Edinburgh

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As a Digital Analytics Consultant you will be responsible for developing, implementing and managing an appropriate analytics tracking strategy that supports the business objectives. This includes collection of data , processing data into information and formulating online Strategy.

The ideal candidate will have a strong eye for detail & demonstrate excellent problem solving and analytical skills. You’ll be passionate about delivering happy customers, a team player, able to engage and communicate clearly to stakeholders & will be commercially aware.


You will also be responsible for: 

  • Identifying KPI requirements and performing analysis of user interaction with our websites, online services, mobile apps
  • Creating dashboard views based on the business objectives 
  • Identifying areas appropriate for automation to improve efficiencies and ways of working, and managing the right set of reporting tools to manage and optimise effectiveness of our digital marketing activity
  • Assisting in conversion rate optimisation including identifying drop-offs 
  • Defining an approach for Descriptive/Predictive Analytics using modelling tools
  • Collating information from different data sources and providing insight of the data based on objectives defined by business.


Experience with stakeholder management and reporting.
Expert in digital analytics.
Strong knowledge of digital optimisation, such as A/B or MVT hypothesis testing.
Experience in the financial industry is preferred.
Experience in digital technologies, including Google 360, Firebase Analytics.
Experience with visualisation tools, including Tableau.
Pro-active with drive to contribute to business success.


Our clients, mobile app development projects and staff are very diverse and varied. The digital innovation projects move fast and continually push the boundaries of what can be achieved with mobile app development and IoT strategy. We’ve a strong ethos to learning and working together. We’ve no doubt you’ll feel part of an energetic, if somewhat quirky, team.

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