Thinking Mobile: Why Your Business Needs To Become Part Of The App Development Economy

“I skate where the puck is going to be, not where it’s been”, Wayne Gretzky, Ice Hockey Pro. As the puck shifts from desktop to mobile, your business needs to be prepared. You’ve invested in a desktop website but have been unsure on how to make the move to mobile. Today we want to explore some of the things UK businesses should be aware of in terms of the mobile app development world. Having worked on mobile app development projects for some of the UK’s most high profile clients, including Imperial College London and Virgin Atlantic, we wanted to share some of our thoughts on the subject.

In 2005, most phones had keyboards. Nowadays the vast majority of smartphones utilise a touchscreen interface. Even this demonstrates how dramatically things have shifted in less than a decade.

“The number of Internet mobile devices sold worldwide is already greater than the number of PC’s sold”

Sources: Gartner, IDC

This is a staggering statistic when you consider that most smartphones and tablets didn’t even exist more than a few years ago. The growth in this space, and the uptake of smartphones and tablets has been phenomenal. In fact, this is only just the start and global Internet mobile device shipments will increase significantly in the next 4 years.

So what’s the fundamental difference between mobile and desktop? The mobile computing experience increasingly involves more interactions won a day-to-day basis with the world around us. People sit on the sofa at home, watching television and browsing Twitter via a tablet. You can read a book and browse Wikipedia at the same time. You can go to the shops and use your smartphone as part of the experience.

Remember in the late 90’s when people talked about ‘going online’? Nowadays you don’t need to go online – you’re always online and you’re always connected. Mobile is now your first point of access to the online world. Desktops are for offices and the tv sits at home in the living room. You don’t use your work desktop when you’re home in the evenings, just like you don’t watch tv through the day. But your smartphone is always in your pocket.

If you’re a UK based brand or business looking to become part of the digital app economy, contact us today for a free proposal or consultation. We’ve developed mobile apps for iPhone, Android, iPad, Blackberry and Windows. We’ve worked with some of the UK’s most prestigious organisations including the NHS, O2 and The Telegraph London. If you’re ready to explore and discover the world of mobile app development and want to work with the best contact us today.


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