The client
Edinburgh Festival Fringe, held annually in August in Edinburgh, is the world's largest arts festival featuring over 3,000 shows across 300+ venues. It offers a vibrant display of diverse performances including theatre, comedy, dance, music, and more, attracting artists and audiences from around the world. With its inclusive open-access policy, the festival provides a platform for both emerging and established artists to showcase their talents and contribute to this celebrated cultural event.
The challenge
Overhaul the Edinburgh Fringe app to bring in a fresh and modern new user interface and provide festival goers with the best experience possible.
The outcome
A technically complex and beautifully designed app met with rave reviews and that delights users.
The ultimate festival companion
With around 50,000 performances, we made sure they could be categorised using a long list of partners, and built a filtering system which was both exhaustive but could also satisfy the casual browser
Beautifully simple
We crafted a clean, bright, upbeat interface which conformed to best practice and looked and acted natively on both iOS and Android platforms.
Technology
We delivered a cost efficient and future proof platform for Edinburgh Festival Fringe Society to build on using Xamarin.
By using the powerful Xamarin cross-platform development suite, we were able to cut the cost of developing the app without compromising on a native, high-quality user experience.
Results
Since launch, the app has garnered rave reviews and users have responded to the slick yet simple navigation within the app with glee.
In overhauling its app, the Edinburgh Festival Fringe Society has succeeded in keeping its offer current and modern, taking advantage of market-leading technology and meeting and exceeding customer expectations. The Edinburgh Fringe app complements and enhances the festival’s position as a world leader in arts and achievement, with more than 2,000,000 user sessions expected in the month of August.
Client Testimonial
"“From the outset we were impressed by Screenmedia’s creative approaches to the technical and design challenges, and they have created a technically proficient app with a contemporary design and refreshing user interface.”"
Elizabeth Burchell - Head of Marketing at Edinburgh Festival Fringe Society
