Head of Marketing

  • Location: london
  • Term: Permanent Position
  • Salary: Competitive
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Job Description

Waracle is home to a diverse and inclusive community of technologists. We collaborate with ambitious businesses on their most challenging technology and digital product missions. In your career at Waracle you can expect to work on a variety of projects within some of the UK’s biggest brands in Health Tech, Fintech or Clean Tech, gaining experience and exposure to a range of languages and technologies. Our growth has been significant and sustained, recently recognised by Clutch as one of the Top B2B companies in the UK, we are constantly seeking top industry talent to join our team and grow our expertise.

Waracle adopt a remote first ethos and provide a set up allowance you can use towards a comfy chair or desk!  We have office space available in Dundee, Edinburgh, Glasgow and London if you miss that buzz in the office. This role is a permanent position.

As our Head of Marketing, you’re a relationship-builder and creative mind, uncovering opportunities for positioning Waracle as a market-leading product digital consultancy. You will work across brand, campaigns and content to develop Waracles reputation among executives and decision makers and generating MQLs. You are a seasoned leader with excellent communication skills and love inspiring and coaching teams.

Responsibilities

  • To develop a deep understanding of our business and its marketing objectives.
  • Coordinate and collaborate with marketing colleagues, external vendors and other stakeholders to execute marketing plans across owned, earned and paid channels.
  • Build awareness of Waracle among C-suite executives and senior decision makers and develop our reputation as a leading digital product consultancy.
  • Ensure our content underpins our inbound and outbound (lead generation and ABM) marketing activity, ultimately ensuring we achieve our ambitious growth targets across demand (clients) and supply (talent).
  • Work with colleagues across the business to find and curate relevant marketing content from across Waracle’s ecosystem, in support of UK campaigns.
  • To be responsible for producing best-in-class new content and assets (including blogs, articles, video, infographics, podcasts, and other formats) aligned to campaigns.
  • To implement SEO best practice principles across content and web pages, to increase traffic and drive website conversions (lead generation).
  • Develop our analytics capability for gathering and interpreting data across our channels, analysing campaign activity, tracking performance and optimising campaign activity.
  • Collaborate with colleagues to track and measure brand performance, whilst monitoring competitor brand activity.
  • At all times, leverage research and data to develop actionable, insights-led strategies.

Requirements

  • Extensive B2B marketing experience, ideally gained within the technology/technology consulting sectors
  • Deep experience coordinating campaigns across owned, earned and paid channels.
  • Experience of working at a strategic level, developing brand campaign strategies is essential.
  • A working knowledge of SEO and the latest Google algorithm updates, including experience of creating content distribution strategies in support of lead gen, lead nurturing and ABM activities.
  • Proven track record in campaign management and delivery is essential.
  • Strategic mindset with the ability to understand and translate business strategy into actionable marketing plans.
  • Experienced using research, data and analytics to identify and develop actionable insights.
  • A proven relationship builder, with excellent communication, negotiation and presenting skills.
  • A strategic thinker, commercially astute, with good analytical and reporting skill.

Benefits for our people

Working for Waracle means you are part of an energetic and diverse community of technologists who care deeply about making a difference. We offer a wide range of benefits that support your wellbeing, health, personal and professional development goals. Our benefits package is reviewed regularly to ensure the best experience for everyone.

  • Company Pension iconCompany Pension Scheme matching 5%
  • Medicash proactive iconMedicash proactive
  • Group sickness cover iconGroup sickness cover
  • Death in service benefit iconDeath in service benefit
  • Regular fun meetups iconRegular fun meetups
  • Enhanced maternity / paternity leave iconEnhanced maternity / paternity leave
  • Cycle to work scheme iconCycle to work scheme
  • Remote first ethos iconRemote first ethos
  • 31 days off icon35 days holidays
  • Discounts iconDiscounts
  • Flexible hours available iconFlexible hours available

Frequently-asked questions

Here are some of the things that people tend to ask about working at Waracle.

Yes, please contact us to discuss options.

Yes, we hire both permanent and contract candidates. You will see on each job advert whether the role is open to contract applications. We have both inside and outside IR35 projects.

Most of our positions offer full remote working within the UK with optional use of any of our offices. Currently, we don’t offer remote working outside of the UK as standard.

We are approved sponsors and can offer sponsorship for qualifying vacancies. Please check the job advert you are applying for and alternatively join our talent pool for a future opportunity.

Yes, please contact us to discuss options.

Equal Opportunity Employer

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, gender, disability, religion/belief, sexual orientation or age.

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