COVID-19 restrictions have seen many businesses forced to stop or slow marketing activity, whether by design or through necessity, it has been an incredibly trying time for many businesses throughout the UK.
However, as lock down came into effect, many businesses adjusted their communications to support their brand and proposition, ensuring that they:
- Kept the lights on, by encouraging online trade
- Maintained a dialogue with customers
- Built brand memory structures around CSR and culture.
Whilst there is real value in PR and direct comms at this time, there are also plenty of smaller scale and underpriced digital media opportunities that can be tested in lockdown.
What are they?