Google Glass: Top 5 Business Use Case Studies

19th March 2013

In our previous blog we focused on the potential battle for supremacy between the Apple iWatch and Google Glass. Today we’re going to focus specifically on Google Glass and explore what the introduction of the technology means for developers. We’re going to ponder some of the business use cases and explore the types of apps that can be developed for Google Glass.

Google has gradually been leaking information into the media regarding the hotly anticipated launch of Google Glass. Google Glass promises to provide the next boom in mobile cloud computing by enhancing our visual reality using data on-the-fly. Remember that Google makes money through adverts, so you can imagine the possibilities for developers and advertisers using Google Glass. The ability to overlay advertising information and promotional offers directly into Google Glass, offers a compelling and potentially lucrative new market for developers and businesses alike. Let’s look at 5 business use cases where Google Glass could provide real opportunity for developers:

1. Google Glass Apps For Sport

Google Glass could be highly effective in any industry where professionals need their hands to work. So how about a golf app developed specifically for Google Glass? The Google Glass golf app would help golfers to understand their distance from the pin, their elevation to the green and wind speed. All of the features a mobile app could offer, whilst enabling the golfer to free up their hands. The app could even overlay the trajectory of the golfers desired swing and help to improve performance on the course. This may seem far fetched and elaborate, but Google Glass would provide highly meaningful data for sports sports coaches and professionals. Golf is just one example. Let us know how you could see Google Glass being used by developers within other sporting contexts. Football perhaps?

2. Google Glass For Tourism & Holidays

Going on holidays and guided tours would never be the same again. This could make guided tours more appealing to hipsters and tech early adopters. Google Glass offers developers the ability to develop lots of rich and immersive features around the holiday and tourism industry. The technology enables audio, video and text to be overlayed on the Google Glass enriching the overall visitor experience. We’re not just talking the National History Museum either, these apps could be used for schools and local science centres and offer opportunities for smaller businesses and local brands. You can imagine the scope of possibility for advertisers providing add-ons and upsells during the visitor experience by selling merchandising and refreshments in a context specific way.

3. Google Glass Apps For Business & Enterprise

When doing business in Japan, its a cultural custom to organise your business cards in a specific way during meetings in order to remember peoples names. As you receive each card you’re supposed to align them on the table in correspondence to where people are sitting. This way using facial recognition you never forget people’s names and avoid any awkward, deal-breaking business faux pas. With a business card app developed for Google Glass you may never need to worry about memory loss again during meetings again. In Japan, the Google Glass app for business cards could translate the name of the meeting participants into English.

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4. Google Glass Apps For Retail & Shopping

When you’re entering a store to buy a pair of shoes, what information do you require? You want to know which styles are available, colours, the sizes and of course price. With Google Glass apps for shopping and retail you’ll be able to customise and place your order using your eyes. This just seems to work so well with Google Glass. It’s not quite the same strolling into a boutique and fumbling around in your pocket for your phone to find the augmented reality viewer. With Google Glass you can imagine this making the retail experience more immersive and adding real value. For Google Glass and mobile marketers, these apps can be extremely powerful way of tracking the customers eye movements across products and stream targetted, contextually relevant advertising on the fly.

5. Google Glass Apps For Estate Agents & Property Managers

So you’re finally going to view that new apartment you’ve always dreamed of. You walk into your dream abode wearing the latest pair of Google Glasses and running the smart property app. Ever wondered about the specific dimensions of the property to enhance your decorative plans? Google Glass apps could do this. They could also overlay information and images about the properties history and potentially help you iron out any concerns you may have. They may also help to confirm your worst fears by uncovering structural defects. You could even look at the wall and imagine how different colours of paint and wallpapers would look in real-time. This information helps to remove buying barriers for estate agents and mobile marketers and also helps the consumer to make an informed purchase decision. You could even apply for a mortgage on-the-fly to finance your big move.

Here at Waracle, we believe that wearable technology heralds the next great frontier in mobile computing and marketing in the UK and beyond. Using technologies like Google Glass and the Apple Watch represent a new array of compelling opportunities for developers, businesses and mobile marketers. The key is to understanding the commercial application of the technology in advance. There is no announcement as yet confirming the launch date of an SDK for Google Glass developers. But watch this space for details and imagine the scope for developers creating apps for Google Glass.

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