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Mobile App Optimisation

Top 5 Tips For Creating Powerful Customer Testimonials

“Social proof is the new marketing” according to Aileen Lee at VC firm Kleiner Perkins Caufield and Byers. And mastering the art of the customer […]

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Mobile Technology

SPL Mobile Marketing League Tables

Commiserations to Celtic last night. The team were unlucky given some questionable refereeing decisions and some even dodgier Italian defending. However, it’s not all doom […]

Enhanced Campaigns: Google Changes The Game With Adwords
Mobile App Optimisation

Enhanced Campaigns: Google Changes The Game With Adwords

In the past week, Google has announced a fundamental alteration to the Adwords platform. Analysts are suggesting this change could be the most significant update […]

App Developers London: PMW Media Case Study
Mobile App Development

App Developers London: PMW Media Case Study

Waracle are currently working on an exciting app/web development project with London based firm PMW (Partridge, Muir and Warren). Based in Tolworth Tower, London, PMW […]

Developing Great Apps: Understanding The Importance of UX/UI Design
Mobile App Development

Developing Great Apps: Understanding The Importance of UX/UI Design

In order to develop great apps that work for your business, you must consider the importance of UX (user experience) and UI (user interface) design. There are two different approaches to app development - but only one is really correct. All too often we see poorly designed apps for iPhone, iPad and Android that have been created by a programmer or coder. If you want your app to be effective in generating sales or leads, you must begin your project with an understanding of user behaviour. Your app should be designed by someone who understands the psychology of user behaviour. Every design decision that’s made should focus on delivering a slick and seamless user experience in order to increase conversion performance. We tend to find this is a specialist role and that apps must be developed from the front end by a designer. If programmers get started too early creating functionality, it’s difficult to be true to the overall UX/UI design and deliver a great experience that works for your business.

Development team working on two screens in office.
Mobile App Optimisation

SEO Demystified: Top 5 Web Development Tips

Some of the first things we consider with web development projects are the basics of SEO; the foundations that underpin all search engine rankings by […]

Native, Hybrid & HTML5 App Development | What’s The Best Approach For Your Business?
Mobile App Development

Native, Hybrid & HTML5 App Development | What’s The Best Approach For Your Business?

If you’re an innovative business, brand or agency seeking to explore the possibility of native, HTML5 or hybrid app development for iPhone, Android, iPad or Windows phone, contact Waracle today.

Development team working on two screens in office.
Mobile App Development

App Development Case Study: G1 Glasgow – Student Recommended

Today we’re looking at a case study of an app developed by Waracle for the Glasgow based company G1. Waracle were initially approached by the […]