“Social proof is the new marketing” according to Aileen Lee at VC firm Kleiner Perkins Caufield and Byers. And mastering the art of the customer […]
In the past week, Google has announced a fundamental alteration to the Adwords platform. Analysts are suggesting this change could be the most significant update […]
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In order to develop great apps that work for your business, you must consider the importance of UX (user experience) and UI (user interface) design. There are two different approaches to app development - but only one is really correct. All too often we see poorly designed apps for iPhone, iPad and Android that have been created by a programmer or coder. If you want your app to be effective in generating sales or leads, you must begin your project with an understanding of user behaviour. Your app should be designed by someone who understands the psychology of user behaviour. Every design decision that’s made should focus on delivering a slick and seamless user experience in order to increase conversion performance. We tend to find this is a specialist role and that apps must be developed from the front end by a designer. If programmers get started too early creating functionality, it’s difficult to be true to the overall UX/UI design and deliver a great experience that works for your business.
If you’re an innovative business, brand or agency seeking to explore the possibility of native, HTML5 or hybrid app development for iPhone, Android, iPad or Windows phone, contact Waracle today.
Today we’re looking at a case study of an app developed by Waracle for the Glasgow based company G1. Waracle were initially approached by the […]