Global Smartphone Sales

29th April 2013

Interesting news today for Android app developers and businesses. According to recently published figures from Kantar Worldpanel Comtech (KWC), Google’s mobile operating system Android continued to lead the charge as the worlds most popular smartphone platform. KWC, the company responsible for the research, tracked sales throughout key mobile markets on a rolling 12 week basis. In all nine markets were analysed including Australia, China, France, Germany, Italy, Japan, Spain, UK and the USA. Throughout these countries, the Google Android operating system on average accounted for 64.2% of all handset sales in the 3 months ending March 31st.

The study concluded that there is only one territory of those analysed where Android was not the dominant force. In Japan, the Apple iOS was edged Android as the most popular platform. Japan is an interesting case study, as there are still a high number of ‘feature phones’ in use, i.e phones that are not smart and do not possess web connectivity. So regardless of the health of each market, Android OS consistently came out on top. This took into consideration developed economies such as the UK, USA and Germany, emerging markets such as China and even countries struggling economically such as Spain. In Spain, 93.5% of all smartphone sales were attributed to Google Android.

This news is intriguing for app developers and businesses seeking to develop software across different platforms. Apple has consistently trumped Android as the first destination for brands and businesses desperately eager to join the mobile revolution. It’s well acknowledged that historically Apple customers are better conditioned to spend money on apps and in-app purchases. This is partly due to the fact that the Apple app store is more mature and works well for consumers seeking to purchase apps and games.

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