Mobile Technology

Snaplay 101

25th July 2013

Dance to the Music

If you listen to music and have a smartphone there is a chance you’ve used Shazam or at least heard of it. If not it’s a pretty simple then when used can tell you the name of the song and artist of the song you’re listening to — holding up your phone to the radio would be an example — but what’s the equivalent when it comes to video and text? Well it’s a new face on the market, which is still in beta testing and has been since May, Snaplay. The basic idea is to snap a photo of a slice of media that takes your fancy — whether that’s a film poster, an advert or an album cover — and have the app retrieve related media content. It’s basically a QR code without the ugly QR code.

It hadn’t missed out music however, the app can be integrated into your Spotify and can link you to similar artists or albums. On the video it works with YouTube. Co-founder Joe Randall-Cutler says they’re also looking at adding additional ‘plugins’ for the future, including audiobooks on audible, or kindle books.

Snaplay away!

It claims to be the very first app of it’s kind, but are we forgetting Google Goggles? It’s okay, everyone does. Google Goggles uses images to search the internet instead of text however Snaplay is to find things that are already on your phone, and Google Goggles is for things in the real world. Snaplay is for finding more pictures of the Eiffel tower when you’ve already got one, Google Goggles is for telling you what you’re looking at when you’re standing in front of it– you know, for people who aren’t sure.

The target for the app is tech savvy 18-35s with an interest in design, music, video or film, he says, while initial target markets are the U.S., U.K. and Japan. “The core idea behind Snaplay is that it is a music and video player, rather than a traditional search engine,” it’s explained. “A way to seamlessly jump from an image that has interested you in your offline environment, to associated music and video in the online world. We are interested in the way people find and enjoy art and culture on their devices, and want the app to be a simple, focussed and distraction free way to do that.”

Currently, Snaplay is being monetised via display ads within the (free) app. There’s also an in-app upgrade which removes ads and lets users save all their Snaps/Plays but as long as you’re okay with a couple adverts this really could be the slightly better and more useful Shazam.

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