Mobile Technology

Insights from Waracle

Mobile Technology

3 ways Santa could harness the power of mobile

Everyone knows it’s tough for Santa making the rounds on Christmas eve. So many presents to deliver, so little time. What’s worse, is that Santa […]
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Mobile Technology

The IT manager’s guide to mobile

Running an IT department these days can be really tough. The proliferation of mobile, combined with cloud based service and platform infrastructure, has transformed the […]
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Mobile Technology

Why mobile matters for marketing managers

As a brand or marketing manager, staying ahead of your competition in mobile isn’t easy. These days, keeping on top of mobile is the only […]
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Mobile Technology

Mega Mobile Monday

Today is forecast to potentially be the biggest online shopping day ever, with a massive proportion of sales coming directly from tablets and smartphones. Dubbed […]
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Mobile Technology

The death of 4P’s: Creating a 21st century marketing model

If you search the web on ‘how to create a marketing model’, the chances are you’ll find content that’s drastically out of date. Do you […]
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Mobile Technology

Let’s go invent tomorrow instead of worrying about what happened yesterday

Understanding the customer needs of tomorrow is a wonderful thing and a fantastic talent to possess. The purpose of market research is to identify customer […]
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Mobile Technology

Things don’t have to change the world to be important…

Steve Jobs was most well known for co-founding Apple and developing the iPhone. As iPhone app developers, we owe our careers to Steve Jobs in […]
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Mobile Technology

Is YouTube killing traditional TV? Ask Ashton Kutcher…

For sometime it’s been suggested that YouTube is capable of killing off traditional TV. But what does the data say? Internet based entertainment, with a […]
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