Mobile Technology

Mobile marketing for the Scottish marketeer…

7th October 2013

Over the next few weeks we’re going to be publishing a series of blogs and a whitepaper, designed for the forward thinking Scottish marketeer. If you’re based in Scotland and new to the world of mobile marketing, these blogs will provide a comprehensive understanding of everything you need to know about the complex and highly lucrative world of mobile marketing. If you’re a business or brand, marketing is all about mobile. The explosive growth of smartphones and tablets is marginalising desktop PC use.

“Traditional PC Market Predicted to Decline 7.6 Percent as Change in Consumers’ Behaviour Drives Transition to Tablets and Ultramobiles”

Gartner, 2013

For the past decade as marketers we’ve been busy mastering the art and science of desktop web marketing. There are so many reasons to take mobile marketing seriously as a Scottish brand, business or marketeer. In fact, we take mobile so seriously, we don’t design and develop desktop websites. We develop mobile responsive sites that look and feel awesome on desktop and mobile. But above all else, the killer ingredient in modern marketing is mobile.

Understanding mobile enables you as a marketing manager or executive to increase sales, develop new revenue streams, engage new and existing customers and target the fastest growing technological medium in history. Using locational search you can target customers accessing mobile devices in specific Scottish territories. In fact, you can target customers using mobile marketing anywhere in the world.

On September 18th 2013 Waracle launched an app to celebrate the 365 day anniversary prior to the Scottish independence referendum. The mobile app was designed and developed by Waracle to showcase it’s technology expertise and generate leads. Over the next few weeks we’ll be exploring how you can exploit mobile apps and search marketing to fulfil your commercial objectives.

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