Mobile App Optimisation

The SEO managers guide to voice activated search

8th January 2014

Why voice activated search is changing SEO forever

We know that managing a brand can be tough. Technology moves fast and marketers have to keep up to speed. In 2014, voice activated search is really taking off. People are flocking towards voice search as it becomes easier to blurt out a search query than type. But as a marketer, what effect will voice search have on SEO?


Spoken language produces natural search queries

When you use a traditional web browser and type a query, you think long and hard about the keywords you use to perform the search. However when you use voice activated search queries via mobile, you’re more likely to use natural language, as if you were having a casual conversation with a friend. When we use natural language, search behavior changes, as marketers we need to be acutely aware of how this affects SEO.

Keywords will become redundant

When people perform voice searches they tend to be in a conversational mode. Let’s suggest you’re searching for a physiotherapist in London. A typical type-based search may be concise and well refined, such as ‘physio practice London’. Whereas a voice activated search would be more conversational, like ‘find me a kick-ass physio in north London’. The days of stuffing keywords into blogs to gain prominent rankings in Google are over. Voice is the new future of search. If you want learn more about voice activated search, or you’re interested in developing mobile-first software, contact us directly.

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