Mobile App Optimisation

Scottish App Stars 30 #SAS30 | 20-11

13th February 2017

Last week we launched the first ever edition of the Scottish App Stars 30! We announced the Scottish mobile apps ranked 30-21. That’s because, at Waracle, we live and breathe all things mobile and IoT! Whether it’s app development, app store optimisation (ASO) or app marketing, we’re working with some of the largest companies in the world, some of which, like ourselves, are headquartered in Scotland.

To recap, we’re researching Scottish mobile apps in order to satisfy our own nerdy fascination with apps and all Scottish sectors. Our initial research brings you the the first edition of the Scottish App Stars 30 #SAS30. This week we bring you the apps in the middle of the chart, ranked 20-11.  If you missed the introduction then make sure you catch up on the Scottish App Stars 30 (#SAS30) | 30-21 which also includes our analysis of the breakdown across categories, location and more!

App Store Insights - Computer Mobile Technology

What categories are the Scottish App Stars 30 #SAS30, 20-11 ranked apps?

Before we get into the 20-11 chart countdown, you might be interested in some overall stats about the app categories.

To catch up on the overall stats about the top 30 Scottish mobile apps and our analysis of what this means for Scotland, then check out Scottish App Stars 30 (#SAS30) | 30-21.

Where are these companies in Scotland?

Of course many Glasgow companies are featured. It’s no surprise that the majority of the companies with Scottish mobile apps are headquartered in Edinburgh, especially with the startup incubator Codebase supporting the development of many of the country’s technology companies. There’s also  CodeClan and The DataLab helping skill the population. Kudos must go to Jamie Coleman, Owner and Chairman of Codebase for creating this tech incubator since almost 20% of the #SAS30 apps are a result of Codebase companies.  As the Scottish Government knows, Scotland certainly has its fair share of ambitious entrepreneurs and a lot of the companies are also part of ScotlandIS, the trade body for Scotland’s ICT industry, and Technology Scotland developing the Key Enabling Technology (KET) sectors in Scotland.

So, here’s the next bit you’ve been waiting for, ranked in alphabetical order, the top of the apps countdown 20-11…

Scottish App Stars 30, #SAS30, Scottish Mobile Apps 20-11

Bank of Scotland Mobile Bank, Finance, Bank of Scotland

You want to stay on top of your money. Our app means you’re always in touch.

Android App | iOS App


Cuvva Hourly Car Insurance, Lifestyle, Cuvva

Cuvva is a totally new type of UK car insurance that gets you covered on a car for only as long as you need it. From a single hour to a whole day – just get Cuvva’d!

Android App | iOS App


Explore Scotland, Travel & Local, Visit Scotland

The hassle-free way to plan your trip around Scotland – all in a few taps!

** This app was replaced with a new VR App – check out ScotlandVR – A Virtual Tour
Android App | iOS App


Historic Scotland, Travel & Local,  Historic Scotland

This app is your one-stop shop for information on Scotland’s iconic historic attractions.

Android App | iOS App


Qikserve, Lifestyle, Qikserve

QikServe lets you order food and drinks using your smartphone in participating restaurants.

Android App | iOS App


SDCEP: Dental Prescribing, Health & Fitness,  SDCEP Dental Prescribing

The Dental Prescribing app brings SDCEP’s popular Drug Prescribing For Dentistry guidance to your mobile device.

Android App | iOS App


Stagecoach Bus, Maps & Navigation,  Stagecoach Bus

Plan your journey, check exactly when your bus will arrive and buy mobile bus tickets on your phone with the new Stagecoach Bus travel app.

Android App | iOS App


Traffic Scotland, Travel & Local, Traffic Scotland

Help to plan your journey by viewing current traffic images, incidents, roadworks and variable message signs across Scotland’s trunk road network, before you set off on your journey.

Android App | iOS App


Transport for Edinburgh, Maps & Navigation, Lothian Buses

Get live departure times, up-to-date timetables, service alerts and the best local journey planner for Lothian Buses and Edinburgh Trams.

Android App | iOS App


Welcome to Scotland Guide, Travel & Local,  Welcome to Scotland

Get the most out of Scotland with the ultimate interactive pocket guidebook.

Android App | iOS App

How to get to app store domination!

Getting an app discovered is one of the biggest issues facing mobile app marketers today. If you want to get your app ranked more highly in the app stores and increase downloads, then check out our 5 steps to app store domination – using ASO.  Follow these 5 steps and you should start to see your app rise up the app store rankings  and your app downloads increase.

Free, no obligation trial of the App Store Insights Report

Or, if you like, we’ll do the work for you! Just contact the Waracle Optimisation team and we’ll do a quick assessment of your app and provide you with a free trial of our App Store Insights report providing you with a high-level view of the performance of your app.  The App Store Insights report will let you see how your app compares to competitors’ apps and how it’s being ranked for key search terms over time.  This report will open your eyes to opportunities to improve your app performance over time. But hurry, we only have 30 of these free reports to giveaway to the Scottish App community so request yours today!

App Store Insights - Computer Mobile Technology

Why is it important to focus on App Store Optimisation (ASO)?

You can own an amazing app from the best mobile app developer in the land, but you need to make sure it’s discovered and known for its benefits, to drive installation.  There are lots of techniques when it comes to app marketing but one very important technique guaranteed to generate more app downloads is App Store Optimisation or, ASO.  ASO is quite simply a way of optimising mobile apps to rank higher in app store search results and therefore be more visible to potential downloaders.

Search, in app stores, is the most used method for discovering and downloading new mobile apps. Basically, if you don’t use ASO to increase your app’s search ranking, you’re ignoring the largest discovery channel available to your app. It’s estimated that 63% of all apps are discovered via the app store search function, or via browsing the app store (App Tweak).

How does an app feature in the Scottish App Stars 30 Chart?

Our Scottish App Stars 30 Chart is based on our app store research for companies with apps who have their corporate headquarters in Scotland.  Typically, apps with a good number of downloads are ranking highly in the app stores due to their good focus on App Store Optimisation (ASO). Well, ASO and good app marketing resulting in good ratings and reviews too.  We know there’s a lot more goes into the app store algorithm but on the basis of installs, it’s a pretty impressive chart for Scotland!

Congratulations to all companies featured in the Scottish App Stars 30  – you’re doing a good job ensuring people discover and download your app!

Is your app omitted?

With millions of mobile apps in the app stores, there will be plenty additional apps which are not in the top 30 and that’s understandable.  If you think there are omissions give us a shout and draw it to our attention!  Scottish App Stars 30 is new and is regularly updated so there’s every chance your app will grab a future spot if you contact us!

Make sure you subscribe to Waracle blog and find out which Scottish mobile apps feature in Scottish App Stars top ranks of 10-1!

About Waracle

Waracle are one of the UK’s largest mobile app development, IoT and digital consulting companies.  Since 2008 Waracle have created some of the most exciting Mobile and IoT apps.

With offices in Dundee, Glasgow, Edinburgh and London, Waracle have a rapidly growing team of industry leading UX designers, scrum-masters, iOS, Android and Hybrid developers, QA and App Store Optimisation experts.   We’ve proven in-depth experience across many industry sectors including; Fintech, Scientific Research, mHealth, Energy, Transportation and Luxury Goods and have become a trust partner for many of the UK’s largest brands.

Our experience has resulted in robust engineering processes that has agile at it’s core.   We have the flexibility to work with small teams, as part of your own team or scale up for large projects. Waracle’s team have commercially succeeded in creating, developing and launching industry leading software products and bring that knowledge and experience into each customer engagement.

Waracle have regularly been cited as an industry leading mobile app and IoT development company from independent research companies including Clutch, AppIndex and Carnival.   Waracle are also in the process of becoming an IBM Watson IoT Partner.

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