Mobile App Optimisation

Insights from Waracle

Mobile App Optimisation

4 essentials for mobile app marketing

If your business is launching a new mobile app then it’s an exciting time! You’ve optimised your descriptions, screens and keywords for the app stores, […]
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Mobile App Development

7 Marketing Sessions We Can’t Wait to Hear at Turing Fest 2018

With not long to go until Turing Fest –  the biggest gathering of tech and marketing tribes, we’ve taken a look at the schedule to […]
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Mobile App Optimisation

How to monitor and improve your app using data!

Data analytics is vital to measuring the value of the effort you put into your app development. If you’ve recently had an app developed and […]
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Mobile App Development

GDPR and Mobile App Development

Data is at the heart of everything in technology, particularly mobile app development. Processing this data responsibly has always been crucially important and the introduction […]
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Mobile App Optimisation

App Optimisation – 10 easy steps

A Great App is not born. It’s found. And with nearly 1.5 million Apps in both Google Play and Apple’s App store,you want to increase […]
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Mobile App Optimisation

2 easy ways to use Adwords for Mobile Apps

Caroline McC, Digital Account Manager. Simply developing a great mobile app for your customers is not enough to guarantee downloads or maintain user engagement. Beyond […]
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Mobile App Development

Why you should A/B test your app

Google changed the blue colour of their links and increased their ad revenue by $200m¹. How did they find out that changing the link colour […]
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Mobile App Optimisation

Creating A Killer Conversion Optimisation Strategy: Top 5 Tips

Conversion optimisation is both an art and a science as we’ve said before. You have to trust your gut instinct, but you have to interpret […]
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