Mobile App Optimisation

Announcing the Top Ten Scottish App Stars #SAS30 | 10-1

20th February 2017

As Scotland’s largest mobile app development and IoT company, Waracle enjoy seeing other Scottish companies have great success with mobile apps.  Moreover, we know that there’s considerable tech talent in Scotland especially in many sectors which are now technology driven.  In fact, we’re researching Scottish apps in order to satisfy our own nerdy fascination with mobile apps. Our initial research brings the first edition of the Scottish App Stars 30 (#SAS30). We’ve already announced the #SAS30 apps in 30-21 and 20-11. So, this week, we bring you the top ten Scottish App Stars including special recognition for the top three apps.

What categories are the top 10 Scottish App Stars #SAS30?

Before we get into the top Scottish App Stars, you might be interested in some overall stats about the categories of the top 10 apps.

If you missed the overall stats about the top 30 mobile apps and our analysis of what this means for Scotland, then check out Scottish App Stars 30 (#SAS30) | 30-21. If you missed the follow up on #SAS30 check out Scottish App Stars 30 (#SAS30) | 20-11.

Where are these companies in Scotland?

Of course many Glasgow companies feature. It’s no surprise that the majority of the companies with apps are headquartered in Edinburgh, especially with the startup incubator Codebase supporting the development of many of the country’s technology companies and CodeClan and The DataLab helping skill the population. Kudos must go to Jamie Coleman, Owner and Chairman of Codebase for creating this tech incubator since almost 20% of the #SAS30 apps are a result of Codebase companies.  As the Scottish Government knows, Scotland certainly has its fair share of ambitious entrepreneurs.  Similarly, a lot of the companies are also part of ScotlandIS, the trade body for Scotland’s ICT industry, and Technology Scotland developing the Key Enabling Technology (KET) sectors in Scotland.

So, here’s the bit you’ve been waiting for, in alphabetical order, the top ten Scottish App Stars!

Scottish App Stars 30, #SAS30, Top 10

B, Finance, Clydesdale Bank

Say hello to a liberating new way to manage your money. B is a new digital banking service for tablet and mobile, that brings together a current and savings account into one amazing app.
Android App | iOS App

Mallzee Shop 150 Brands & More, Shopping, Mallzee

Mallzee is the clothing shopping app for everyone! If you love shopping, we’ve got hundreds of top brands from Missguided to TK Maxx and millions of products.

Android App | iOS App


Money Dashboard, Finance, Money Dashboard

Money Dashboard helps you save money, budget more effectively, and make better financial decisions.

Android App | iOS App


ScotRail Train Times & Tickets, Maps & Navigation, Scotrail

Download our fantastic free app to make your travel experience the very best it can be.

Buy tickets on your phone with the free ScotRail train times and tickets app.
Android App | iOS App


ScottishPower – Your Energy, Tools, Scottish Power

The ScottishPower YourEnergy App allows you to control your energy at your fingertips. Managing your dual fuel, gas or electricity account has never been easier.
Android App | iOS App


STV News, News & Magazines, STV News

Your free STV News app let’s you see what’s happening across Scotland.

Android App | iOS App


Traveline Scotland, Maps & Navigation, Traveline Scotland

The award-winning free Traveline Scotland app offers public transport & traffic info to help plan your journey.

Android App | iOS App


The Scottish App Stars 30, #SAS30 – Top 3

3: Royal Bank, RBS, Finance, Royal Bank of Scotland

The Royal Bank of Scotland Mobile Banking app is available to Royal Bank of Scotland Personal and Business customers with Online Banking, who are over 11 and have a UK mobile number starting with 07.

Android App | iOS App


2: STV Player, Entertainment, STV Player

The official STV Player App is here. Looking to watch your favourites STV programmes live or need to catch–up?

Android App | iOS App


1: Skyscanner, Travel & Local,  Skyscanner

Skyscanner all-in-one travel app.Flights, hotels and car hire, all in one place.
Android App | iOS App


Congratulations to all companies featured in the Scottish App Stars 30  – you’re doing a good job ensuring people discover and download your app!  

First, big congratulations to Skyscanner for being the Scottish App Star. Formed in 2001 by Gareth Williams, Barry Smith and Bonamy Grimes, Skyscanner was first developed and released in 2002. In 2004, the Edinburgh office was opened and now they have 800 staff globally.

Secondly, we  applause STV Player for having the no 2 app in the Scottish App Stars. The STV Player app is popular with consumers in Scotland enjoying the opportunity to enjoy programmes live or on catch-up.

Finally, well done to Royal Bank of Scotland for the having the no 3 app in the Scottish App Stars.  They have over 2 million customers in Scotland today, and have been supporting businesses, helping families, and contributing to communities in the country for almost 300 years.

How does an app feature in the Scottish App Stars 30 Chart?

The Scottish App Stars 30 is based on our app store research for companies with apps who have their corporate headquarters in Scotland.  App performance is strongly linked to having a concentrated focus on App Store Optimisation (ASO) and app marketing resulting in good ratings and reviews. The apps in the Scottish App Stars have all had a large number of installs. Consequently, they’re ranking well for their keywords, and compared to competitor apps.  They have good app store listings which include relevant screenshots.  Ultimately, they’re consistent across both Apple App Store and Google Play Store and they receive a strong number of reviews and ratings.

If you missed the overall stats about the top 30 mobile apps and our analysis of what this means for Scotland, then check out Scottish App Stars 30 (#SAS30) | 30-21. If you missed the follow up on #SAS30 check out Scottish App Stars 30 (#SAS30) | 20-11.

Is your app omitted?

With millions of mobile apps in the app stores, there will be plenty additional apps which are not in the top 30 and that’s understandable.  If you think there are omissions, then give us a shout and draw it to our attention!  Scottish App Stars 30 is new and will be regularly updated so there’s every chance your app could grab a future spot if you contact us!

Why is it important to focus on ASO?

Getting an app discovered is one of the biggest issues facing mobile app marketers today. You can own an amazing app from the best mobile app developer in the land, but you need to make sure it’s discovered. It needs to be known for its benefits to drive installation.  There are lots of techniques when it comes to app marketing. One very important technique guaranteed to generate more app downloads is App Store Optimisation or, ASO, as we like to call it!  ASO is quite simply a way of optimising mobile apps to rank higher in app store search results and therefore be more visible to potential downloaders.

Search, in app stores, is the most used method for discovering and downloading new mobile apps. Basically, if you don’t use ASO to increase your app’s search ranking, you’re ignoring the largest discovery channel available to your app. It’s estimated that 63% of all apps are discovered via the app store search function, or via browsing the app store (App Tweak).

5 steps to app store domination – using ASO

So, if you want to get your app ranking highly in the app stores and increase downloads, check out our 5 steps to app store domination – using ASO.   Follow these 5 steps and you should start to see your app rise up the app store rankings and your app downloads increase.

Free trial of the App Store Insights Report

Or, if you like, we’ll do the work for you! Just contact Waracle Optimisation team and we’ll do a quick assessment of your app and provide you with a free trial of our App Store Insights report providing you with a high-level view of the performance of your app.  The App Store Insights report will let you see how your app compares to competitors’ apps and how it ranks for key search terms over time.

This report will open your eyes to opportunities to improve your app performance over time.

About Waracle

Waracle are one of the UK’s largest mobile app development, IoT and digital consulting companies.  Since 2008 Waracle have created some of the most exciting Mobile and IoT apps on the market.

With offices in Dundee, Glasgow, Edinburgh and London, Waracle have a rapidly growing team of industry leading UX designers, scrum-masters, iOS, Android and Hybrid developers, QA and App Store Optimisation experts.   We’ve proven in-depth experience across many industry sectors including; Fintech, Scientific Research, mHealth, Energy, Transportation and Luxury Goods and have become a trust partner for many of the UK’s largest brands.

Our experience has resulted in a robust engineering process that has agile at it’s core.   We have the flexibility to work with small teams, as part of your own team or scale up for large projects. Waracle’s team have commercially succeeded in creating, developing and launching industry leading software products and bring that knowledge and experience into each customer engagement.

Waracle is regularly cited as an industry leading mobile app and IoT development company from independent research companies including Clutch, AppIndex and Carnival.   Waracle are also in the process of becoming an IBM Watson IoT Partner.

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