5 steps to app store domination – using ASO

Getting an app discovered and generating downloads are the two biggest issues facing mobile app marketers today, especially with millions of mobile apps in the app stores.  Recently, we published our Scottish App Stars 30 highlighting the top apps produced by companies headquartered in Scotland.   How do these companies manage to get their apps ranked highly in the app stores? In order to have an app store optimisation strategy, you should start by gaining some app store insights.

How do you gain App Store Insights?

If you’d like to know how your app is performing in the app stores, contact us today for a FREE App Store Insights report!

Just contact Waracle App Optimisation team and we’ll do an assessment of your app.  We’ll give you a free, no obligation trial of our App Store Insights Report providing you with a high-level view of the performance of your app.  We don’t even need your app store credentials.   The App Store Insights report will let you see how your app compares to competitors’ apps and how it’s being ranked for key search terms over time. It’s everything you need to then optimise your app store listing and increase downloads. Contact us today and request your report!

In the meantime, follow these 5 steps and you should start to see your app downloads increase and your app rise up the app store rankings.

5 steps to app store domination

In summary, a good App Store Optimisation (ASO) strategy will include:

  • Keyword (search term) analysis over time
  • Competitor app analysis – including keywords over time
  • App store listing analysis including title, description, release notes, screenshots  – compared to competitors
  • Platform comparisons over time –  Apple App Store and Google Play Store
  • Ratings & Reviews analysis to measure the sentiment of users

Remember, app stores don’t stand still, ASO needs to be an ongoing task to ensure your app gets its share of millions of daily app store searches.  The last thing you want is for the app that you worked so hard to develop, to slip down the app store rankings.  Follow these 5 steps to continually optimise your app store presence.

1: Keyword (search term) analysis over time

In order to understand how your app ranks, you need to identify which search terms people will use to find your app and then track these words over time.  By gathering data you can show how your app ranks in search results for the key terms prospective users are likely to use when searching for your app. Request a FREE App Store Insights report for your app and we’ll supply you with this vital app store optimisation analysis.

2: Competitor app analysis – including keywords over time

Just like any product, you need to have an understanding of competitor apps and see how they rank for your search terms, over time. We would suggest setting up keyword tracking on competitor apps and collecting data over 120 days. You can then decide whether or not it makes sense to target these same keywords or a separate set of keywords unique to your app. Request a FREE App Store Insights report for your app and we’ll supply you with this vital app store optimisation analysis.

3: App store listing analysis including title, description, release notes, screenshots – compared to competitors

The description that prospective app users see will affect their tendency to download the app.  The first step to improving your listing is to analyse your title, app description, release notes (and more) compared to your competitor apps. Your app description should continually evolve and change with each new app update.  Therefore, each time you submit an update to the stores, make sure you reflect the changes in your app description and screenshots. Request a FREE App Store Insights report for your app and we’ll supply you with this analysis.

4: Platform comparisons over time –  Apple App Store and Google Play Store

Your app performance can vary depending on the platform so it’s essential to look at your iOS and Android app listing and performance on both stores.  Comparing the information side by side is a good start.  Usage stats can vary per platform and it’s useful to view a 12 month breakdown to spot any trends.

5: Ratings & Reviews analysis to measure the sentiment of users

Ratings matter when it comes to app store ranking.  So it’s important to analyse existing reviews and ratings and have a strategy to encourage more.  It’s been proven that apps with a number of positive ratings dominate the top charts and there’s a high correlation between ratings and ranks.  You should keep a summary of all recent reviews and most helpful reviews.  Act upon these to improve your app and app store listing. You should also have a strategy to get as many reviews and ratings as possible.

FREE App Store Insights Report

We can easily help you get to app store domination! Let us do the app store optimisation work for you and we’ll give you the necessary insights into how your app is performing.  Just contact Waracle App Optimisation team and we’ll do an assessment of your app. We’ll provide you with a FREE App Store Insights report containing a high-level view of the performance of your app.  We don’t even need your app store credentials.

The App Store Insights report will let you see how your app compares to competitors’ apps in the Apple App Store and Google Play Store and how it’s being ranked for key search terms over time. We’ll give you an idea of how frequently terms are being used in searches and an indication of how many apps are optimising their listing for that search term.  All of this will be easy to view with data visualisations showing how your app ranks for each search term against your competitors’ apps over the last few weeks.

Basically, with the App Store Insights report you’ll be able to easily see your app’s vital stats and how they measure up against your competitors’ apps.

Just contact Waracle App Optimisation team today with the name of your app and your company name and we’ll do all of the work for you – for free!   

About Waracle App Store Optimisation

Waracle are one of the UK’s largest mobile app development, IoT and digital consulting companies. Since 2008 Waracle have created some of the most exciting Mobile and IoT apps on the market.

With offices in Dundee, Glasgow, Edinburgh and London, Waracle have a rapidly growing team of industry leading UX designers, scrum-masters, iOS, Android and Hybrid developers, QA and App Store Optimisation experts.   We’ve proven in-depth experience across many industry sectors including; Fintech, Scientific Research, mHealth, Energy, Transportation and Luxury Goods and have become a trust partner for many of the UK’s largest brands.

We have a dedicated Optimisation & Digital Consultancy team who live and breath App Store Optimisation (ASO), especially app store algorithms, have a keen eye for app data analytics and are determined to help you deliver on your mobile app strategies throughout the entire app life cycle. Our reporting techniques are bespoke to your app, reports can be provided weekly or monthly and we help you understand all of the data allowing you to make data-driven decisions when it comes to improving your app.  If you’re lucky you might also get to quiz our team about their home automation or mHealth knowledge!


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