Mobile App Optimisation
Insights from Waracle
The 5 Best Deferred Deep Linking Providers
Never used deferred deep links before? well, you don’t know what you are missing out on. Let’s find out more. What are Deferred Deep Links? […]
What is A/B testing?
To put it simply, A/B testing is comparing one thing to another. Like getting your eyes tested, does version A (with the lens) work better […]
Establishing customer value: The Kano Model
“What would happen if I removed this feature?” “What features should we start with?” “How do we know that feature is worth the investment?” If […]
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How to generate amazing mobile app reviews and boost app store ranking
When it comes to mobile app marketing and optimisation, there are a bunch of questions we get asked all the time. If you’re a business having already developed a mobile app, and are wondering how to maximise its efficiency and potential, learning how to generate better (and more) app reviews is a good place to start. We recently explored the 5 best ways to turbocharge your mobile app to success: fixing poor user reviews, generating more downloads, improving the UX of your app, developing for new platforms and utilising new technologies.
Content Marketing to promote your App
App marketing relies on content. For instance, just think about your app store listing – description content, image content, video content, user review content…the list […]
5 Reasons Your Business Needs A Location-Based Mobile Marketing Strategy
Location based mobile marketing has often promised the earth for businesses and brands – but does it really deliver? The data would suggest it does. In […]
5 ways to turbocharge your app to success
Developing an app is one thing, but making sure it performs according to your plan after its launched is a totally different story. Designing and developing an app is equivalent to hitting first base, there’s so much more work you need to do to derive the maximum amount of value possible from your mobile investment. Getting started in mobile is tough, but getting it right first time can be even harder and many businesses are now seeking ways to either redevelop what they already have, or discover new way to optimise and leverage an existing app.
Developing A Killer Landing Page Optimisation Strategy: The Top 5 Tips
We all know it – conversion optimisation is both an art and a science. Today’s blog looks at the top 5 tips for optimising the […]