Mobile App Optimisation

Insights from Waracle

What is A/B testing?
Mobile App Optimisation

What is A/B testing?

To put it simply, A/B testing is comparing one thing to another. Like getting your eyes tested, does version A (with the lens) work better […]

Establishing customer value: The Kano Model
Mobile App Development

Establishing customer value: The Kano Model

“What would happen if I removed this feature?” “What features should we start with?” “How do we know that feature is worth the investment?” If […]

How to generate amazing mobile app reviews and boost app store ranking
Mobile App Optimisation

How to generate amazing mobile app reviews and boost app store ranking

When it comes to mobile app marketing and optimisation, there are a bunch of questions we get asked all the time. If you’re a business having already developed a mobile app, and are wondering how to maximise its efficiency and potential, learning how to generate better (and more) app reviews is a good place to start. We recently explored the 5 best ways to turbocharge your mobile app to success: fixing poor user reviews, generating more downloads, improving the UX of your app, developing for new platforms and utilising new technologies.

Content Marketing to promote your App
Mobile App Optimisation

Content Marketing to promote your App

App marketing relies on content. For instance, just think about your app store listing – description content, image content, video content, user review content…the list […]

5 Reasons Your Business Needs A Location-Based Mobile Marketing Strategy
Mobile App Optimisation

5 Reasons Your Business Needs A Location-Based Mobile Marketing Strategy

Location based mobile marketing has often promised the earth for businesses and brands – but does it really deliver? The data would suggest it does. In […]

5 ways to turbocharge your app to success
Mobile App Optimisation

5 ways to turbocharge your app to success

Developing an app is one thing, but making sure it performs according to your plan after its launched is a totally different story. Designing and developing an app is equivalent to hitting first base, there’s so much more work you need to do to derive the maximum amount of value possible from your mobile investment. Getting started in mobile is tough, but getting it right first time can be even harder and many businesses are now seeking ways to either redevelop what they already have, or discover new way to optimise and leverage an existing app.

Developing A Killer Landing Page Optimisation Strategy: The Top 5 Tips
Mobile App Optimisation

Developing A Killer Landing Page Optimisation Strategy: The Top 5 Tips

We all know it – conversion optimisation is both an art and a science. Today’s blog looks at the top 5 tips for optimising the […]

4 essentials for mobile app marketing
Mobile App Optimisation

4 essentials for mobile app marketing

If your business is launching a new mobile app then it’s an exciting time! You’ve optimised your descriptions, screens and keywords for the app stores, […]