Web Development Conversion Rate Optimisation Summary

So there you have it, another week has passed and the curtain calls for our conversion rate optimisation in web development mini-series. We provided background and advice on some of the most integral (yet often overlooked) aspects of web design. So here is a brief recap on what we have discussed. We hope you find the information useful and can take it away to help you do better business through the web space.

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Creating Powerful Customer Testimonials

On Monday we discussed how to create powerful customer testimonials. A key benefit of customer reviews is that you can place them on your website. Creating a space for reviews and testimonials on your can have several significant benefits. One of the most important benefits of having testimonials on your website is will help convince other potential clients to use your service by demonstrating the value you are delivering to your previous customers. Further benefits and tips on how to put together compelling testimonials can be found by clicking through to article via the above link.

Conversion Optimisation with A/B Testing

Tuesday’s blog gave us the chance to talk about conversion optimisation and how to best develop a strategy for doing so. Here at Waracle (App and web developers) we are aware of the importance in improving website conversion by analysing data gathered using analytics and testing tools (both qualitative and quantitative) and interpreting this data to make decisions for improvement or action. We want to help other businesses do the same.

Landing Page Optimisation

The following day we broke down the sometimes confusing but effective topic of landing pages and how to them spin out to improve your performance on the web. One of the main goals of these landing pages is to generate traffic to your website, and the second is to convert that traffic to action (sales). A key component of the second goal is to optimize your landing page. A landing page is the page that is displayed when a consumer clicks a link to your site from a search engine or other website. The article explains why and how each of these pages should be designed with a specific goal in mind – compelling the user to press the “call to action” button.

Call to Action Placement

And it was this button that was the focus of Thursday’s blog as we explained it’s importance and how you can get the most out your website’s ‘Call to Action’. Something like a button sounds like a simple decision, but there are a number of variables that quickly make the decision feel complicated. How big should the button be? What color? What should the text of the button say? These things should all be considered and yesterday’s blog had some great tips to make your buttons more successful.


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