The truth about Apple v Android and what it means for your business

“The top 200 iOS apps generate $5.1 million revenue per day, versus $1.1 million on Android”

The war to dominate the mobile OS world has been an ongoing battle between Apple (iOS) and Android. There are other market players (Windows Mobile, Blackberry etc.) but their share of the market is miniscule. Whilst Apple and Android vie for mobile OS supremacy, they go about things in a very different manner. But what does it mean for your business when it comes to Apple v Android?

If you’re a CEO…

If you’re a CEO taking those first steps into mobile, you’re wondering which platform to develop for. The answer is – it depends on your goals. If you’re looking for blanket bomb penetration, Android offers the larger market share. But when it comes to monetization, iOS is king. Many businesses plan to develop for iOS first, get to market and optimise based on user feedback. The majority of new app development projects start with iOS first, enabling CEO’s to manage commercial and technical risk before porting to other platforms like Android.

If you’re a Marketing Manager

Apple presents a focused, tightly knit eco-system whereas Android suffers massive fragmentation issues. Apple users find iOS very hard to abandon and few users make the switch across to Android. In terms of volume, Android will offer you great coverage. However, many Android users are situated in developing BRIC economies and tend to spend less on contracts, apps and IAP’s. Apple users are conditioned to spend money on products, apps and IAP’s and display much higher levels of engagement and customer satisfaction than Android users.

If you’re a Software Development Manager…

Making your first foray into either platform can be very tough, especially if you’re used to designing and developing desktop software. The reality is you may find it easier developing for Apple. Waracle’s Technical Director Mike Wharton commented, “iOS is better engineered and easier for our coders to develop for. It has better memory management and you don’t consider the device fragmentation associated with Android.”

If you’re an IT Manager…

Mobile will play an increasingly fundamental role in your working life. We all know that enabling mobile at enterprise level can be a serious headache. The fact is the troops are now dictating the rules. Your staff are using mobile, both Apple and Android products, both at home and in the office. They’re using these devices to organise their diaries, manage email, store contacts, consume content and perform work related tasks via the cloud and your job, as IT manager is to facilitate this.


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