Mobile App Development

The Truth About Native, HTML5 & Hybrid App Development

8th July 2013

A well developed app is like a sports car. If engineered correctly, the app that you develop can deliver a high performance, fully optimised experience for the end user. Games like Clay Jam and Angry Birds deliver on iPad and help us to make the shift from desktop content consumption to mobile. Think of the iPad as being a stepping stone towards smaller mobile devices, away from desktop. The market for mobile continues to rapidly expand and so will the requirement to develop apps that deliver to the right audience.

A Trend in Mobile Commerce

According to the latest financial reports from Wall Street and Technology this trend is starting to encompass mobile commerce. iPad users are now driving the shift in retail spending from traditional desktop PC’s towards mobile. App developers are now reverting to native development and ditching HTML5 as consumers spend increasingly via tablets and mobile devices as opposed to desktop PC. LinkedIn are one company who has ditched HTML5 in favour of native app development. However, hybrid based apps are on the increase, with platforms such as PhoneGap providing a native ‘wrapper’ around HTML5.

Hybrid App Development – part native, part HTML5

If you’re not already up to speed with the technical jargon, a hybrid app is part native, part HTML5. Native apps can deliver a superior user experience, but you have to account for Android, iOS, Windows, Blackberry and any other platforms that your users may choose to adopt. This involves developing the app from scratch for each platform – which can prove to be costly. HTML5 enables app developers to build from a single code base and port to multiple platforms. This can reduce the app development cost but tends to deliver a less robust experience for the user. Hybrid app development entails developing in HTML5 and using what’s known as a native ‘wrapper’ to deliver to multiple app store marketplaces.

Benefits of the Hybrid Approach

Developing apps using a hybrid approach enables two things. Firstly you can utilise the native components of the iPad to deliver a slick experience, making the app useful and relevant to todays user trends. Secondly you can store code on the server, making the iPad as powerful in the context of mobile commerce as it’s traditional desktop PC nemesis. Trademonster is a wonderful example of an app that uses a hybrid app development approach to deliver 8 billion stock quotes leveraging the power of native and HTML5.

If you’re a business or brand seeking to develop a comprehensive mobile app development strategy, it’s worth considering the various approaches. As the world rapidly shifts from desktop commerce towards mobile, it’s essential to seize the opportunity by providing your customers with a slick and seamless user experience. If you’re looking to develop a native, HTML5 or hybrid appm Waracle can help you to consider what works best in any given situation. Contact us today for a free, no hassle quote and consultation.

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