Waracle launch the Scottish Referend-um polling app for iPhone

With the launch of Grand Theft Auto 5 (GTA 5) yesterday, it’s been a busy week for Scotland’s technological and cultural exports in the news. It’s also been a very busy few months at Waracle HQ. We’re working on exciting new client projects and now we’re proud to announce the launch of the Referend-um mobile app for iPhone. Referend-um is a real-time, mobile polling app that enables users to privately simulate a vote and view/share live results data. You can download the mobile app for iPhone here.

The App has been live for less than 24 hours with the following results of the poll so far:

Why has the app been developed?

We believe that technology and politics are a match made in heaven. Traditional paper-based polling mechanisms will one day become a thing of the past. Using the Referend-um app, we’re able to generate rich and engaging user data based upon location and voting behaviour. We wanted to use our technological expertise and experience in developing mobile apps to make a contribution to the most significant political event in Scotland’s history.

Who has commissioned the mobile app for iPhone?

The app is completely neutral and hasn’t been endorsed by any particular side. We’re not affiliated with any political groups and we leave the politics to the politicians. The Referend-um app is a platform designed to engage young and undecided voters and stimulate debate around the subject of Scottish independence.

What does this mean for my business?

The Referend-um project is a great example of how mobile app development and marketing expertise can be used to generate buzz and engagement around a particular subject matter. Using iPhone app development expertise, the creation of mobile responsive landing pages for web and using social media channels such as Facebook, Twitter and YouTube to leverage engagement for your brand.

If you’re interested in mobile app development and mobile app marketing and search based consultancy services to enhance your brand or business, contact Waracle today for a free consultation here.

In other news…

Waracle are delighted to be working with two fantastic new clients based in Scotland to help deliver mobile app development and search marketing/optimisation services:

Highland Park

Lovingly described as ‘the best spirit in the world’, Waracle are delighted to announce an ongoing strategic partnership with Highland Park to develop and market a brand new mobile responsive website. We’re delighted to be working with the team at Highland Park and look forward to adding to the existing success of the previously launched mobile app for iPhone.

West End Garage

Based in Broughty Ferry, Scotland, Waracle can proudly announce another new strategic client partnership with West End Garage Motors. West End Garage are the official Honda dealership for Tayside and North East Fife and pride themselves on exceptional levels of customer service and satisfaction. Waracle is delighted to be working with another forward thinking Scottish business to develop mobile responsive apps and technology.


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