In order to develop great apps that work for your business, you must consider the importance of UX (user experience) and UI (user interface) design. There are two different approaches to app development - but only one is really correct. All too often we see poorly designed apps for iPhone, iPad and Android that have been created by a programmer or coder. If you want your app to be effective in generating sales or leads, you must begin your project with an understanding of user behaviour. Your app should be designed by someone who understands the psychology of user behaviour. Every design decision that’s made should focus on delivering a slick and seamless user experience in order to increase conversion performance. We tend to find this is a specialist role and that apps must be developed from the front end by a designer. If programmers get started too early creating functionality, it’s difficult to be true to the overall UX/UI design and deliver a great experience that works for your business.
If you’re an innovative business, brand or agency seeking to explore the possibility of native, HTML5 or hybrid app development for iPhone, Android, iPad or Windows phone, contact Waracle today.
Today we’re looking at a case study of an app developed by Waracle for the Glasgow based company G1. Waracle were initially approached by the […]
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In App & Web Development Design there are many things to consider when starting the design phase of your app & wep development project. We’ve listed what we consider to be the essential design elements and considerations in 2013. Mobile first: With an increasing amount of traffic coming from smartphones and every man and his dog owning one, it’s no wonder that planning for mobile is an important part of web development design. In the coming years, traffic from smartphones will outweigh browser traffic so designing for mobile first must become a priority. The new Waracle site has been designed The new Waracle site has been designed from the ground up to be completely responsive; adapting to any size screen.
This blog is for two reasons: my sanity and yours. The number of times I've had to google this information only to lose the bookmark or scroll through the 5 mile long page at unicode.org trying to locate the NSDateFormatter string beggers belief and yes, you'd think I would know it off by heart now.