Nokia kinda missed out in the past couple of years, when competing against Apple and Android handset makers like Samsung but it’s found a way to claw itself back, and it’s by taking on a sector of the market that Apple and Android only skim the surface of when making their phones. It has slowly been building out a business based around its mapping and navigation division, rebranded as HERE earlier this year. The strategy works well, and Nokia has contracts with the like of Toyota, Volkswagen, BMW and Garmin for its in-car navigation systems.
Nokia Connected Driving
But today Nokia is taking it to the next level with it’s Connected Driving, which included HERE Auto for embedded in-car navigation; HERE Auto Cloud for extra services like real-time traffic updates; and HERE Auto Companion, apps that will make it seamless to link up location data that you want to use or that you’ve created in your car, with what you are doing when you are outside the car and using your smartphone instead. On top of this, it’s upgrading its HERE Traffic system with a new data processing engine called “Halo.”
An Operating System for Cars
Nokia will be pitching itself as an operating system provider for other hardware makers (car companies; in-car system makers) to use as the platform for new products. Call it Nokia’s Android strategy.
Nokia is unveiling all of it’s new services today at the the International Motor Show in Frankfurt, Germany. As with the rest of the products in HERE, Nokia’s intention is for all of this to be interoperable with different smartphone platforms. So, in theory while HERE Auto and Auto Cloud will be loaded on to in-car systems, the apps in the Auto Companion will be launched for multiple platforms, including iOS and Android. However it’s much more likely that Nokia will be keeping it to themselves for a while and building them into their new Window Phones.
And why not? Nokia has one of the biggest databases of mapping information in the world, meaning it doesn’t need to rely on third parties for it. Android and Apple may still be dabbling with the handsets but Nokia had thought a little bigger, a whole car bigger.