Mobile App Development

Native, Hybrid & HTML5 App Development | What’s The Best Approach For Your Business?

6th February 2013

The debate over native vs HTML5 app development has been ongoing for some time. Now there is a middle ground – hybrid app development. Hybrid app development offers a compromise between the two approaches and offers a blend of native and HTML5 app development features. The benefits of HTML5 are its cost effectiveness and overall flexibility. Whilst the performance and monetisation potential of native app development techniques have been widely acknowledged. Here at Waracle, we can facilitate all of these app development disciplines.

So if you’re an agency, business or brand looking to harness the potential of the mobile web, how do you know which route to take. Do you go full native? Do you go for HTML5? Or do you take a hybrid approach to your app development project? The answer depends entirely upon your business model. The best approach for one company may not work so well for another. Today we’re going to explore why hybrid app development has become increasingly popular and discover how hybrid app development is shaping the future of the mobile web.

The proliferation of hybrid app development is fuelling an increased adoption of HTML5. So let’s take a look at why this shift is occurring. If you’re a business looking to develop an app, using HTML5 will save you time and money. Instead of building apps natively for each platform like iOS or Google Android, using a hybrid approach you can create the core foundations of your technology using HTML5. Here at Waracle, we can write your HTML5 code base once and tweak to deploy to iPhone, Android, iPad, Windows or Facebook. If you’re a business seeking to explore the mobile web on a budget then HTML5 app development offers a cost effective approach that will get you to market fast.

Hybrid app development is perfectly suited to big companies and large enterprises. Larger organisations often need to develop many different apps across multiple platforms. These can include apps for customers and public consumption. This can also include apps that are designed to optimise the performance of internal workflows and processes for employees. So without spending a fortune, large companies can utilise hybrid app development to scale easily and offer a good balance between stability and time to market. In addition, there are now many mobile middleware solutions such as Phongap helping to exploit the benefits of HTML5 app development.

There have been some successful examples of apps that have been developed using a hybrid of native and HTML5 development practices. The BBC Sport app uses both HTML5 and native components to deliver a slick and intuitive user experience without feeling like it’s HTML5 heavy. In fact, the app delivers a positive user experience that would be expected from an app that had been built natively for different platforms. Using a hybrid app development approach you can disseminate information about your brand and product. You can communicate with your customers in real-time and deal with the feedback. Using a hybrid approach you can tackle multiple platforms and create a user experience that feels slick and sophisticated.

If you’re an innovative business, brand or agency seeking to explore the possibility of native, HTML5 or hybrid app development for iPhone, Android, iPad or Windows phone, contact Waracle today. Waracle has worked with customers from all over Scotland with a strong track record in Glasgow, Edinburgh, Aberdeen and Dundee. Since 2007 the company has delivered multiple app store #1’s and continues to work with blue chip brands such as Virgin Atlantic, NHS and the Scottish Football Association

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