Mobile App Development

Mobile: why it matters for software development managers

19th February 2014

Mobile technology is rapidly changing the world. This feels like an aggressive statement. But contemplate the impact mobile has had on your life, the technologies you use and the way we do business. The current and future impact of mobile will be regarded as one of the greatest and fastest growing megatrends of all time. But what does this mean for software development managers?

“Looking to the future, Cisco IBSG predicts there will be 25 billion devices connected to the Internet by 2015 and 50 billion by 2020”

Mobile is the unifying device for many consumers across the world. Consider that by 2020 there will be 50 billion devices connected to the Internet (Cisco ISBG). In a global, technological context this becomes incredibly significant. However there are serious challenges facing CEO’s, marketers, software development and IT managers when it comes to the rapid evolution of mobile.

Today we’re focusing on what this means for software development managers.

If you’re a software development manager with a team of desktop developers, the influence of mobile on your work-life will be enormous. One thing is certain – it’s very difficult training desktop software developers to be equipped for mobile. The style of thinking and design is completely different.

Mobile app developers, particularly iOS, are in very short supply. Currently the requirement and demand for mobile development vastly outstrips the supply. Businesses are catching on to mobile and this is creating a massive surge in demand for developers who know iOS, Android or preferably both.

Good mobile UI/UX designers are rare and increasingly difficult to come by. So if you’re a software development manager with an immediate demand for mobile capacity, the time to act is now. You can explore various options. One option is to recruit a mobile development team. This can be tricky and needs to be underpinned with top-down ‘mobile-first’ thinking. Simply parachuting a random bunch of mobile developers into your software operation may create more harm than good.

Another option is to skill-up existing desktop developers, again this can be very hard as it’s a separate discipline and requires mobile/touch-first thinking to be enshrined at every level of the company. You can use a combination of these tactics and recruit some new mobile developers and skill-up existing staff.

A final option is to speak to an agency like Waracle. We’re 100% ‘tooled-up’ to deliver mobile apps, mobile web and mobile marketing services that deliver results straight to your bottom-line. We’ve been working with the UK’s top brands since 2007 (NHS, Virgin, O2 plus many more) so we’ve had a head-start on the competition and mobile-first thinking is enshrined in everything we do.

We can help you to get started, get something into the app store and optimise it to success. Over time we can help taper touch/mobile-first thinking into your development team so you can start to pick up the ball yourself. If you’re looking to make those challenging first steps into mobile, contact us today to see how we can help.


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