Mobile App Development

How To Budget For iPhone and Google Android App Development Part 2

28th February 2013

Welcome to part 2 of our feature ‘How to budget for iPhone and Google Android app development’. Yesterday we looked at planning and design in the context of budgeting for a mobile app development project. We discovered the cost can vary depending on the complexity of the app and the number of platforms you wish to cover. Today we explore development, testing and deployment and lift the lid on how to really budget effectively for success in iPhone and Google Android app development.

How To Develop Successful Apps For iPhone & Google Android

Ok it’s time to look at some hard facts. The bit you’ve all been waiting for. What’s the true cost of developing in app? The answer is it really depends, but let’s take a specific example, one you may be familiar with. The ‘Twitterific’ app for iPhone and Google Android took 1500 hours to develop. Based on UK mobile app development rates, that’s an equivalent of about £95k. Whereas the developer who created the iPhone app for Barack Obama said he spent 25 weeks in development prior to launch. This would equate to a cost of roughly £32k. The app developer also said it would take half the time, thus costing half the price second time around. This highlights the importance of using a reputable and experienced app developer who has a credible track record of working successfully with other customers. Using a novice app developer will only lead to problems further down the line in your project.

How To Test Your Mobile App

There is nothing worse than a buggy app that crashes all the time. It’s important you test your app, once it’s been developed to ensure that the user experience and design is consistent with your pre-production plans. A simple app will be far easier to test than something with extensive features and functionality. There is an argument here to suggest that less is more. The less you develop, the less you have to test and the less likely you are to upset people with a buggy iPhone or Android app. If you’re developing apps for enterprise, consider use case scenarios to identify how the app performs in the absence of WiFi or 3G. You need to understand just how deep this rabbit hole can be. Are you supporting the latest iPhone 5? Or do you go all the way back to supporting the 3GS? If that’s the case, be prepared to do some extra testing and invest time accordingly.

How To Launch Your Mobile App

So you’ve planned, designed, developed and tested your world beating app for iPhone and Google Android. Now you’re ready to upload to the app store market place and take the mobile world by storm. Here’s the big challenge – how are people going to discover your app? In order for your app to be successful you need to think carefully about marketing, promotion, engagement and discovery. If you’re app is designed to generate new revenue streams, establish your conversion points and iterate your app accordingly. We always feel it’s best to launch fast and adapt your app according to user testing live in the marketplace. You can amalgamate the feedback and develop an updated version that includes the features your users are asking for.

Are you looking to develop an app? Have you thought about how to budget for your app development project? Have you had experience already in budgeting for app development projects? If so, share your experiences with us via the comments section.

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