Mobile App Development

Exploring The Future Of Mobile App Development: HTML5 v’s Native

24th April 2013

So the debate rumbles on between native mobile app development v’s HTML5. Which will reign supreme in the future? The Internet is now no longer constrained to our desktop PC’s, notebooks and laptops. Sales of mobile devices are now double the sales for PC’s (Source: Gartner). This tells us what the future of mobile app development may look like. In the next 2-3 years, tablets alone will account for more sales than desktop PC’s. So the data is pretty compelling and the future is very much mobile.

The Future Of App Development: Desktop v’s Mobile

One of the challenges associated with the future of mobile app development is connectivity between all of these disparate devices. The big question for brands and businesses looking to develop apps for mobile, is whether the future of mobile will be enabled through the web or via the development of native mobile apps.
When using desktop PC’s and laptops, consumers tend to prefer using software that is web based. The challenge for web evangelists and developers, is that consumers love mobile apps. The data below is clear, mobile users spend way more time using apps than web browsers via their devices.

Consumers Love Native Mobile Apps

In terms of the future of mobile app development, understanding this data is crucial. In fact, only 20% of our time on mobile is spent in the web browser. It’s the native app experience that ultimately defines the way we interact with our iPhones and Google Android devices. Some mobile users do not even have the web browser icon on the homepage of their device – it’s all about the native apps. However, there is a twist here and HTML5 represents a new language in the context of a connected and highly accessible mobile web.

“Only 20% of our time on mobile devices is spent in the web browser”

(Source: Gartner)

The Wonders Of HTML5 Mobile App Development

The potential beauty of HTML5 is that it works seamlessly across multiple platforms. In theory, app developers can use HTML5 and deploy to Android, Windows, iOS, Internet Explorer, Firefox, safari, Chrome, Opera and OSX. To date some onlookers, including Facebook CEO Mark Zuckerberg have criticised the technology, claiming it’s immature and sub-standard compared to a natively developed app user experience. Tomorrow we’re going to explore the process of HTML5 app development in more detail and the growing phenomenon of hybrid app development – the process of developing from a single code base using HTML5 and using a native ‘wrapper’ to deploy to your chosen app store marketplace.


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