Why smart brand managers develop for Apple first

13th January 2014

Today we’re exploring why smart brand managers choose to develop for Apple first. There’s been much debate about Android versus iPhone/iPad and today we want to put the subject to bed once and for all. You’re probably trying to work out which platform to adopt first, whether to do both at the same time, or simply not bother.

The final point is not an option. Desktop is dead. So you have to be mobile. In the next 2 years, the sales of tablets alone will eclipse that of desktop PC’s. You should probably avoid developing for multiple platforms immediately (difficult and costly). The best approach when developing apps for mobile is to develop on one platform, optimise according to user feedback and if successful, choose to roll out across other platforms. But which platform is the best to go for?

Angry Birds has been downloaded over 1 billion times. Vine has more than 50 million MAU’s (monthly active users) and Instagram possesses over 150 million. But what do these apps all have in common apart from their enormous success? They were all developed on iPhone first before eventually being ported across to Android.

There’s a common misconception in mobile. Google Android has the largest share of the mobile market in terms of device penetration. This means there are more Android devices, particularly in emerging economies, than there are Apple devices. However, Apple drastically outperforms Android when it comes to revenue generation. Apple successfully generates 70% of all mobile commerce traffic.

The iPad alone generates more mobile commerce traffic than the iPhone. The iPhone alone generates more mobile commerce traffic than Android phone, Android tablet and all of the other devices available on the market combined. If you’re looking to make money, iPhone and iPad are king. Apple has wealthier users. 41% of iOS users earn in excess of $100k per year, whereas 39% of Android users earn less than $50k per annum.

Android also has serious fragmentation issues, dealing with multiple operating systems and devices. This is creating a massive barrier for app developers who demand a seamless development environment that enables them to quickly deploy and optimise apps in a live customer-facing environment. In 2012, 69% of all developers started their projects with iOS first. If you’re looking to take those tentative first steps into mobile app development, or port an existing desktop UI to mobile, contact us today for more details on how to get started.

Insights like these directly to your inbox

Keep up to date with out latest thoughts
subscribe icon