Digital transformation covers so many elements, and while often, mobile app development is at the core of many strategies at Waracle, we’re working on projects that cover many other digital products such as IoT, voice and increasingly Augmented Reality (AR). Why are we seeing the shift to AR now in 2018?
Read on and find out why brands are going big on AR this year as we reach industry 4.0, and find out why augmented reality is outperforming virtual reality. For more AR news, why not subscribe to the Waracle blog?
Was Pokemon GO an AR gamechanger?
Thanks to Pokemon GO, augmented reality reached a point of being a part of general consumer recognition. Similarly you just need to look at the use of Snapchat filters to see how consumers have much more awareness of the uses of augmented reality.
Many of these consumer apps now go beyond the screen and free people to interact with the real-world in new ways. However, there are many other applications for augmented reality than just entertainment purposes.
We don’t feel you can underestimate the importance of apps like Pokemon GO as a gamechanger for the consumer world, but there are more practical business uses of AR. For industry, the potential for AR is huge and businesses should not only think about AR as being for entertainment and games.
AR and the fourth industrial revolution – Industry 4.0
This fourth industrial revolution is marked by many emerging technology breakthroughs in a number of fields, including robotics, artificial intelligence, the Internet of Things (IoT) and of course AR. In fact, the link between IoT and AR is so strong and we now see many uses of augmented reality to visualise sensor data.
AR technology can be used to visualise data simultaneously from hundreds of sensors, overlaying information over an environment. Many sectors are now using AR for projects such as the use of visual asset management software in the oil and gas sector. Projects like this are happening across all industries from banking and financial services to retail and to digital health, care and manufacturing. For example, if you’re operating heavy machinery, you can get a real-time view of which components are in need of replacing.
The convergence of AR and the IoT is really cool and companies including Microsoft, NASA, Autodesk, Volvo, and Caterpillar are all putting their weight behind AR. As these companies know, there are many uses of augmented reality which in the business world, can make processes more efficient, can cut costs and help generate new revenue. This is exactly the type of application of augmented reality that we at Waracle get excited about! Many are calling this the fourth industrial revolution.
Industry 4.0 is here!
This means that the potential of AR is huge for your business or brand. The recent launches of ARKit and ARCore has opened up so much potential. Apple and Google have changed the game and it’s now possible to build highly immersive AR apps that can be deployed to many existing iOS and Android users with the latest devices. We think ARKit is stealing ahead in the AR game in that it detects both horizontal and vertical reality. Whereas, ARCore only detects horizontal at the moment.
What’s the difference between VR and AR?
Before launching into a new project, you need to understand the difference between VR and AR. Often, people get the two technologies confused, so let’s first clarify the difference between virtual reality (VR) and augmented reality (AR).
Augmented reality is defined as an enhanced version of reality – created by the use of technology – to add digital information on an image. AR is used in mobile apps and allows your smartphone’s camera to show you a view of the real world, with a layer of information on top of that view, for example Pokemon GO. In fact, some might say we’re as well calling AR as Camera Technology!
Virtual reality is defined as the use of computer technology to create a simulated environment. Unlike AR, when you view VR, you are viewing a completely different reality than the one in front of you. With virtual reality, you can move around and look in every direction, as if you were physically there. Unlike AR where you can use your mobile, for VR you need a special VR viewer, such as the Oculus Rift. Therefore, VR is used more for entertainment and, perhaps more of interest to the commercial world, VR is very useful in training too.
AR continues to outperform VR
Therefore, with the need for high powered desktop devices to run VR applications, there is a big barrier to VR adoption. However, with mobile augmented reality there comes the convenience of being able to run an augmented reality mobile app from your mobile device in your pocket! To date, we’ve only seen a glimpse into the full capabilities of AR technology. But, as awareness of AR starts to explode in 2018, we, at Waracle mobile app developers, expect to see a large number of new mobile AR apps for ARKit and ARCore.
According to Mozenix, when compared to VR technology, AR outstrips VR by over 300% in terms of revenue generating potential. This is why your business needs to start exploring the possibilities of augmented reality now and ensure your brand is ahead of the game. We asked Michael Romilly, CEO, Mozenix, about the future for AR technology in industry.
“AR technology can solve a multitude of complex process efficiency challenges, but wider adoption will rely upon demonstrable commercial ROI. As AR starts to actively demonstrate its commercial impact, the industry will witness more proof of concept projects and prototypes evolving into full scale productions. Correspondingly there will be an increase in the number and diversity of different use cases whereby AR can be adopted to make existing processes faster or more efficient.”
The ramifications of augmented reality
There’s so much to consider if you want to develop an augmented reality app. AR is something we’ve been exploring for a long time now. One of the best ways to get your AR app to market is to outsource your development to an experienced agency, like Waracle. Our digital consultants can advise you how technologies such as the IoT, AI, voice control, blockchain and AR can set you apart from your competition. So, if you are committed to rapid innovation why not contact us today?
Remember, the potential of AR technologies is vast, not just for technology giants like Apple and Google, but for businesses and brands like you! Both ARKit and ARCore provide a simple, lightweight entry point into AR technology and will enable your business to quickly experiment with the potential capabilities of AR technology in a way never before possible.
Let’s face it, the world of mobile technology moves so fast and trying to stay up to date with the latest trends can be hard. That’s why we wrote the whitepaper to give you a headstart for 2018.