7 Marketing Sessions We Can’t Wait to Hear at Turing Fest 2018

7 Marketing Sessions We Can’t Wait to Hear at Turing Fest 2018

By Caroline McClelland, Marketing Manager | 19th July 2018

With not long to go until Turing Fest –  the biggest gathering of tech and marketing tribes, we’ve taken a look at the schedule to select our tracks before heading to the EICC in Edinburgh for Turing Fest 2018.

With sessions covering Product, Engineering, Strategy, Growth, Marketing and Culture, there really is something for everyone.  At Waracle, the UK’s largest mobile app development and IoT company, our team attend relevant conferences. More often than not, we speak at the events. If you were at ScotlandIS event last year, you no doubt heard Joe Shanley and his session on IoT.

Speaking at events is just a small part of our culture of digital innovation and thought leadership. This is something our Waracle team are proud of and you can hear our team talk about events such as iOSDevUK,  ScotlandPHP, ScotSoft and hear about our in-house Brown Bag sessions in our digital innovation video!

Meanwhile, let’s take a look at the upcoming Turing Fest.  With several of our team attending we’ll be covering Strategy, Growth, Culture, Marketing and more. Don’t forget to check out our blog after #turingfest for our key takeaways. You can subscribe to Waracle blog and be first to know!

Do let us know if you’ll be there too – we’d love to catch up and talk digital during the breaks!

Beforehand, let’s see what’s in it for our Marketing team!

Turing Fest Digital Marketing

The Marketing track at Turing Fest brings some of the best global marketers to Scotland. From companies like Google, Moz, Unbounce and ClassPass there’s going to be plenty to hear.

And, we can’t wait to see some of our tech friends from Codeclan, Codebase and Administrate to name but a few of the sponsors.

So as a Marketing Manager, what can you expect from #TuringFest?  We investigate the speaker list and upcoming sessions.

1: Digital Marketing in a Post-Digital World: Are you ready for what comes next?

This Turing Fest session grabbed our interest with the mention of intelligent personal assistants!  With bots and artificial intelligence (AI) becoming more mainstream and consumers adopting emerging technology, it’ll be interesting to hear how Jono Alderson (Mad Scientist, Yoast)  explores how to be ready for digital marketing in a post-digital world.

Afterall, as Jono says in his session description, everything that you know about marketing and advertising is based on yesterday’s rules. For brands to survive the revolution, they will need to change how they think, and to start preparing now. This is something we’re more than well aware of at Waracle. We love nothing more than being one step ahead.  Have you read the Top Mobile Megatrends whitepaper?

Overall, when it comes to technological innovation, there is significant scope at present for many emerging technologies such as augmented reality (AR), virtual reality (VR), Blockchain and AI and machine learning to impact cost reduction and process efficiency. This is something our partners at Mozenix are seeing across many sectors as they implement AR into digital solutions.

2: How the [email protected]*l Do You Get More Leads?

Regardless of emerging technology, generating leads – which convert into business – is something which marketers will always be tasked with. So this session caught our eye – especially as it mentioned optimising. One of our favourite things at Waracle is to optimise all our processes!  Meagen Eisenberg (CMO, MongoDB) says in her Turing Fest session description, that despite all the fancy new tools marketers have at their disposal, there is still never one clear-cut answer.  We’re looking forward to Meagen sharing her sales playbook for optimising the funnel.

Meanwhile, did you know our partners at Kumulos recently launched a powerful new mobile app sales tool? It’s designed to help mobile app development businesses, like Waracle, win more customers and grow their businesses.

3: Why 9 out of 10 Marketing Launches Suck (and how to be the one that doesn’t)

As long-term users of Moz, we’re looking forward to hearing Rand Fishkin (founder, SparkToro/Moz) and his keynote session on marketing launches.  In his sobering session topic, he claims 9 out of 10 marketing launches fail.

There’s no doubt that the process behind a marketing launch is important. When it comes to launching mobile apps, and app store optimisation, we’re keen advocates of skyrocketing successes of new mobile apps. We’re hoping this Turing Fest session gives us even more to add to our successful mobile marketing strategies for clients’ new apps.

4: Content Marketing is Broken and Only Your M.O.M. Can Save You

We first heard Oli Gardner (co-founder, Unbounce) speak in 2016 and he was one of the most entertaining presenters with his topic on data-informed design . If you weren’t at the 2016 #turingfest you can catch up on what you missed in Waracle’s 6 key takeaways!

Oli’s 2018 topic on Marketing Optimisation Maps (M.O.M.) sounds intriguing. We look forward to hearing his approach to optimised content marketing.

5: The New Way Google Understands the World

Our mobile app marketers like to keep on top of how Google is indexing so we’ll definitely be attending this session by Cindy Krum (CEO, MobileMoxie) . With more and more searches being done on mobile, we look forward to hearing what Cindy says about cross device compatibility, multimodal UI and wearables.

As Cindy states in her session description – Google is now relying much more heavily on complex speech, language and translation APIs, as well as individual personalisation and machine learning to generate results. Where Google used to be able to index and surface web pages, now they can show results for concepts, ideas and media without websites, or tell you about these things using voice.

We can’t wait to hear Cindy talk at Turing Fest about how all these technologies come together, especially the voice technology given Waracle is a listed skills developer for Amazon Alexa!

6: Blink & You’ll Miss It: The Ever-Changing Landscape of Paid Media

We first heard Samantha Noble (founder, Biddable Moments) speak at 2016 #turingfest when she reminded us that competitors cannot replicate your audience and that your audience is your  unique marketing point. This year, Sam is talking about Paid Media which is an ever-changing landscape. We’re looking forward to hearing all the latest features and updates about paid media campaigns.

7: Marketing in an AI World

What can we say, we saw the word AI and we instantly knew we’d be at this session from Jes Scholz (International Digital Director, Ringier)!

As Jes says in his Turing Fest session description, so many companies have turned to automation or algorithms and call it “AI”. Yet, as Jes says, smart companies are taking this a step further. They are leveraging full power of machine learning, computer vision and natural language processing to better connect with users and drive marketing KPIs. We can’t wait for this session to hear the buzz around Artificial Intelligence marketing.

In fact, Artificial intelligence has been identified as a disruptive industrial digital technology (IDT) alongside blockchain in the recent UK Government Made Smarter Review . Our partners at Wallet.Services wrote more about this in their blog Blockchain: the backbone of Industry 4.0.

Scotland’s Digital Economy

We have to thank Turing Fest for organising such a great line-up of speakers for the Turing Fest. It’s just another example of how Scotland is leading when it comes to technology. Our partners at Exception caught up with award winning Tech Journalist, Bill Magee, for The Institute of Directors Magazine and it makes an interesting read on Scotland in the Digital Era.

About Waracle Mobile App Developers

Waracle is one of the UK’s top mobile app development companies and part of Exception Ltd. We offer full lifecycle mobile app and digital product services through conception, design, UX, UI, development and post launch optimisation. Waracle specialises in a widening range of digital products and technology: Mobile Web, iOS, Android, Hybrid, Native, Internet of Things (IoT), Voice and Augmented Reality (AR). Waracle help large UK and international organisations plan and execute their digital product strategy. Our mobile app developers have the skills and expertise required to help your enterprise innovate faster and deliver world class apps. Contact us today!

And, we’re always on the lookout for additional mobile app developers, so if you have experience in digital technology, check out our vacancies.

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